Social Media Advertising

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    Tiger Pistol Launches Recurring Campaign, Simplifies Social Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 27, 2020

    This feature enables clients to schedule future seasonal campaigns, promotions, and offers in advance, while still taking advantage of Tiger Pistol’s automated A/B testing martech.

    Twitter Modernizes Its Ad Analytics Platform

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Adtech

    2 mins read Mar 23, 2020

    Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.

    Transforming Social Media Marketing Through AI

    Almitra Karnik Head of Marketing, CleverTap

    Social Media Marketing

    3 mins read Mar 19, 2020

    How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap.

    80% of TikTok’s Ad Spend is Dedicated to Snapchat, Reports MediaRadar

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 17, 2020

    Latest MediaRadar study finds that almost 80% of TikTok’s ad spend in the U.S. is dedicated to Snapchat.

    Teads Introduces inRead Social to Enhance Social Media Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 12, 2020

    Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.

    Ceros Collaborates with Pinterest To Help Retailers Deliver Interactive Experiences

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 12, 2020

    Ceros will work with Pinterest's advertisers to produce engaging Pin Extensions, which are interactive experiences that Pinners land on after clicking on or swiping up on an ad.

    What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Social Media Marketing

    16 mins read Dec 16, 2019

    Social media advertising is the go-to advertising method for brands to reach their audience. Learn about its costs, benefits, examples, and best practices.

    85% of Marketers Worried About Increasing Costs on Facebook, Reports LiveIntent

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Dec 16, 2019

    Te LiveIntent commissioned survey found that this rising cost is a concern for 85% of marketers, with 13% extremely concerned about.

    How AI Can Help to Optimize Your Social Media Marketing Campaigns

    Shane Barker Digital Strategist, Shane Barker Consulting

    Social Media Marketing

    4 mins read Dec 13, 2019

    In this article Shane Shane Barker, Digital Strategist, Shane Barker Consulting, talks about how marketers can leverage artificial intelligence to enhance social media marketing.

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