Snapchat

    80% of TikTok’s Ad Spend is Dedicated to Snapchat, Reports MediaRadar

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 17, 2020

    Latest MediaRadar study finds that almost 80% of TikTok’s ad spend in the U.S. is dedicated to Snapchat.

    What Is the Future of Video Marketing?

    Vandita Grover Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Feb 17, 2020

    As video continues to dominate marketers’ strategy, let's look into the future of video marketing to help you stay ahead in the game.

    Will Instagram Be the Most Important Social Marketing Channel in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Jan 08, 2020

    What will the future of Instagram in 2020 be like? How will marketers cope with the phasing out of likes? Will IGTV be a successful marketing tool? Let’s find out.

    6 Best Practices for Real Estate Social Media Marketing in 2020

    Madhura Gaikwad Freelance Contributor, Ziff Davis

    Social Media Marketing

    10 mins read Jan 06, 2020

    Real estate social media marketing is a great channel to build a community and generate quality leads. Learn about the advantages with best practices to follow in real estate social media marketing.

    What Are the Best Marketing Channels for Millennials in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Dec 17, 2019

    Are social and search still the best marketing channels for marketing to millennials? Or should marketers explore other avenues? Let’s find out.

    DoubleVerify Collaborates with Snapchat for Ad Viewability & Fraud Verification Technology

    MarTech Advisor

    Adtech

    3 mins read Sep 12, 2019

    DoubleVerify today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic

    An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Sep 11, 2019

    Reports show an effective social media strategy and well-crafted online shopping experiences can help win over millennials and Gen Z. Find out how.

    Mobile UX Design Tips from Snapchat and Instagram for Forward-Thinking Marketers

    Vandita Grover Contributor, Ziff Davis B2B

    UX and CRO

    5 mins read Jul 30, 2019

    How can user experience make an app more popular than others? Here are lessons from the best: Snapchat and Instagram’s mobile UX designs for marketers.

    Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read May 17, 2019

    Discover four ways to market differently with Snapchat & TikTok to keep up with the latest social media marketing trends.

    The 6 Best Augmented Reality Marketing Campaigns We've Seen So Far

    Kayla Matthews Blogger, Productivity Bytes

    Interactive Marketing

    5 mins read Mar 19, 2019

    How are these marketing campaigns are using augmented reality and setting companies apart from their competitors,shares Kayla Matthews,Blogger - Productivity Bytes.

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