Shopping

    Black Friday and Cyber Monday 2019: 5 Implications for Marketers in 2020

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    E-Commerce

    6 mins read Dec 04, 2019

    Black Friday and Cyber Monday shopping in 2019 saw increased levels of mobile shopping, BOPIS, and omnichannel marketing. What can marketers learn and adopt?

    Singles’ Day 2019: How It Became the World’s Largest Shopping Event

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    E-Commerce

    5 mins read Nov 14, 2019

    Singles’ Day is the world’s largest shopping festival. What is the story behind this festival? Just how big was Singles’ Day 2019 and what interesting things did online retailers do?

    Three Future Delivery Trends We are Likely to See in E-commerce

    Josh Wardini CMO, websitebuilder.org

    E-Commerce

    3 mins read Dec 03, 2018

    In this article, Josh Wardini,shares three trends that we are likely to witness in the E-commerce industry in the near future.

    Why AI-Powered Search and Recommendations are Key to Ecommerce Success

    Mark Floisand Chief Marketing Officer, Coveo

    SEO

    9 mins read Jul 20, 2018

    Amazon has reported that upselling and cross-selling makeup to 35% of their total annual revenue. To say that a personalized experience and contextual content recommendations are an integral part of ...

    5 Critical Mistakes that Every E-commerce Website Should Avoid

    Birbahadur Singh Kathayat Director, LBS Websoft

    E-Commerce

    10 mins read Jul 12, 2018

    E-commerce startups fail because of the marketing mistakes, and if you want to rank on the top on Google then you need to avoid these terrible content marketing mistakes says, Birbahadur Singh ...

    Shipping and Fulfillment Are the Face of Your Brand: Here’s How to Step Up Your Game

    Michael Sonier Sr, Director - Product, Magento

    Customer Experience

    11 mins read Jun 29, 2018

    The post-purchase journey is a critical part to customer satisfaction and retention. In this piece, Michael Sonier Senior Director of Product Management, Magento, walks through how brands should ...

    5 Tips on How to Leverage Social Payment Platforms to Better Market to Foreign Shoppers

    Amitaabh Malhotra Chief Marketing Officer, Omnyway

    Social Media Marketing

    7 mins read Apr 16, 2018

    The U.S. is a shopping destination for luxury goods for a number of reasons and tourists have the potential to be a goldmine for retailers—that is, if they know how to capture their attention, ...

    Will Brands in UK Better the Black Friday Boost of Last Year?

    Sneha Nalawade Sr. Manager - Content, Ziff Davis B2B

    Customer Experience

    5 mins read Nov 25, 2016

    In the past few years, Black Friday has begun taking on the world. Earlier considered a ‘shopping festival’ occurring only in the US, retailers across UK and certain parts of Europe have now begun ...

    Harnessing Technology to Empower Associates and Drive In-Store Sales

    Gaurav Johri Senior Vice President and Head, Platform Solutions, Mindtree

    Sales Enablement

    5 mins read Aug 03, 2016

    Gaurav Johri, Senior Vice President and Head, Platform Solutions at Mindtree draws attention towards the analysis of the survey conducted by them with shoppers as well as sales associates from varied ...

    Fluid Introduces Visual Mix & Match Software for Digital Shoppers to Collectively Visualize Products

    Rohit Roy Former News Editor, MarTech Advisor

    Customer Experience

    5 mins read Sep 29, 2015

    The software solution empowers digital shoppers to dynamically create and visualize different bundles of products that are related, at photorealistic quality and in context.

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