Seo

    E-commerce Marketer: Key Role, Skill Set, and Job Description

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    E-Commerce

    8 mins read Apr 06, 2020

    A career in e-commerce marketing is lucrative, considering the current state of the e-commerce space. Learn more about the key role, skillset, and a sample job description.

    Think Like a Virus: B2B Marketing Strategy in the WFH World

    Dmitri Lisitski CEO & Co-Founder, Influ2

    Content Marketing

    4 mins read Apr 03, 2020

    Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain after the ...

    Are You Ready For Answer Engines?

    Vandita Grover Contributor, Ziff Davis B2B

    SEO

    6 mins read Mar 31, 2020

    Is keyword optimization helping your content marketing efforts? How will search evolve in 2020? The solution could be answer engines.

    Top 10 Digital Marketing Books to Read for 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    12 mins read Mar 30, 2020

    Digital marketing is a dynamic discipline. To keep you updated, we have compiled a list of ten digital marketing books you must read in 2020.

    What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    15 mins read Mar 11, 2020

    Content marketing is defined as a marketing approach to create and distribute content among audiences. Learn more about content marketing channels, benefits, and best practices for 2020.

    Top 15 Digital Marketing Strategies for 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    15 mins read Feb 25, 2020

    Digital marketing strategies are dynamic and constantly evolving. Incorporate these 15 strategies in 2020 with digital marketing strategy examples to inspire.

    4 Most Important Trends Marketers Must Adapt to With the Changing Role of CMO

    Natasa Djukanovic CMO, Domain.Me

    Martech Skills

    5 mins read Feb 19, 2020

    As the evolution of technology continues to create endless new marketing and communication channels, roles within marketing, particularly CMO, are shifting. As these shifts occur, this article dives ...

    What Is Digital Marketing? Definition, Types, Best Practices with Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    15 mins read Feb 19, 2020

    Digital marketing allows brands to connect with their target audience through channels across the internet. Learn more about digital marketing channels, benefits, and best practices with examples.

    BrandVerity on How Search Engine Results Will Drive Online Journeys

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    SEO

    7 mins read Feb 18, 2020

    David Naffziger, CEO, BrandVerity, speaks about why brands need to better understand SEO to impact the search experiences their customers are having. Find out exactly how!

    YouTube Hashtags: The Secret to Video Marketing Success

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Jan 30, 2020

    YouTube hashtags were introduced for a better search experience. Here is how you can ace video marketing with hashtags on YouTube.

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