Sales Engagement

    Why AI Driven Content Is Driving Sales in The Age of Pandemic

    Paul Odnoletkov Marketing Director, Grapevine6

    AI in Marketing

    4 mins read Mar 20, 2020

    The global pandemic is giving social selling a real shot in the arm. During this challenging time of social distancing, when face-to-face meetings and handshakes are no longer options, forward-looking ...

    The Challenges of Inside Sales + The Tech Solution 

    Martin Heibel Founder & Managing Director, Ciara

    Sales Enablement

    3 mins read Mar 12, 2020

    A study uncovered the most pressing challenges that salespeople face during their day-to-day sales/marketing jobs. The findings aim to shed light on common issues and how we can use technology to ...

    The Role Customer Experience has in Driving Sales

    Aleena Mazhar Managing Director of Experiential, FUSE

    Customer Experience

    4 mins read Mar 10, 2020

    In this article FUSE Managing Director of Experiential Aleena Mazhar will evaluate how customer experiences will overtake price and product as key brand differentiators in 2020 and how XM is ...

    Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads

    Connie Benton Co-Founder & CEO, Independent

    AI in Marketing

    3 mins read Mar 04, 2020

    Chatbots are a hot topic these days. For all the talk, you need to remember one thing. The only way you can use a chatbot effectively is if it fits into your larger strategy. Make sure it has the same ...

    4 Key Variables for Calculating Sales Velocity

    Jason Kren VP of Sales, PactSafe

    Sales Enablement

    3 mins read Feb 10, 2020

    Jason Kren, VP of Sales, PactSafe, in this article, shares key metrics of sales velocity which can help companies strive for a higher sales velocity, meaning the faster they convert leads into paying ...

    4 Ways RFP Software Gives Your Marketing Team an Edge

    Beau Wysong Chief Marketing Officer, RFP360

    Sales Enablement

    4 mins read Jan 28, 2020

    RFPs are time-consuming, repetitive and inefficient. But, emerging technology is giving marketing teams a competitive advantage. RFP software improves your proposal speed, streamlines collaboration, ...

    Top 5 Modern MarTech Predictions of 2020

    Yoli Chisholm Vice President Marketing, Sprinklr

    Marketing Automation

    4 mins read Jan 21, 2020

    Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. She explains that the voice of the customer is now incredibly strong and has reshaped ...

    Improved Sales Forecasting Through AI and ML

    Geoff Birnes Co-founder and SVP Customer Engagement, Atrium

    Sales Enablement

    4 mins read Jan 10, 2020

    Sales forecasting has traditionally been known for inaccuracies and taking too long. In the new world of AI and ML, this is changing. By leveraging these emerging technologies, companies are better ...

    A Marketplace Shift for B2B Leaders: Service is the New Sales

    Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive

    Customer Experience

    4 mins read Dec 17, 2019

    New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences.

    What to Know about Implementing Gamification 

    Austin Rolling Co-founder and CEO, Outfield

    Sales Enablement

    3 mins read Dec 06, 2019

    Sales gamification is an emerging tactic used to motivate sales teams and increase productivity. If you are looking to launch a gamification program, there are a few key attributes your program needs ...

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