Sales Acceleration

    ZoomInfo Leverages AI To Enhance Its Go-to-Market Intelligence Solution

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Feb 19, 2020

    New AI-powered tools, including Workflows, enable greater data accessibility and enhanced performance to spur faster and smarter GTM campaigns.

    Sales Enablement in the Experience Economy: Strategic Considerations for B2B Enterprises

    Chitra Iyer Editor in Chief, Ziff Davis B2B

    Sales Enablement

    8 mins read Nov 27, 2019

    MarTech Advisor’s recent webinar with 3 industry seniors takes us through these and other critical aspects of building a sales enablement ecosystem that delivers real business outcomes.

    How to Build Effective Sales Teams

    Giles House General Manager, SAP

    Sales Enablement

    4 mins read Nov 19, 2019

    Giles House, GM of the SAP Sales Cloud, shares his tips on creating an effective sales team that can enhance customer experiences.

    The Sales Capacity Challenge Never Miss a Sales-Ready Opportunity Again

    Rashmi Vittal Chief Marketing Officer, Conversica

    Sales Enablement

    6 mins read Oct 10, 2019

    Quite often the number of marketing-generated leads exceeds the capacity of the Sales team to touch each and every one. How does your organization strategize the lead follow-up process to ensure the ...

    Mediafly Acquires iPresent; Strengthens Its Sales Enablement Solution

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read Sep 05, 2019

    Combined solution provides “sales enablement for all,” ensures sales teams of any size have easy access to effective tools that impact revenue.

    Promos Are for Now, but Love Is for the Long-Term

    Alon Tvina Regional Vice President, Novarize

    Sales Enablement

    5 mins read Aug 28, 2019

    Long-term brand building is essential for brand health, growth and equity, but it often falls behind campaigns which promise short-term results. It’s time for a change, writes, Alon Tvina, CEO ...

    Bigtincan Named in Gartner’s Market Guide for Sales Engagement Platforms, Meeting All Identified Capabilities

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read Aug 28, 2019

    With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan enables teams to drive improved business results by delivering a better customer ...

    LinkedIn's Sales Navigator Gets an Update

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read May 22, 2019

    LinkedIn has brought Coach to the homepage. They have also added an “expertise” meter that shows your level of Sales Navigator mastery and the features we recommend you try out next.

    3 Sets of Data Every CMO Should Be Analyzing for B2B Sales Enablement

    Millie Blackwell President and Co-Founder, Showcase Workshop

    Marketing Analytics

    4 mins read Feb 07, 2019

    Millie Blackwell, founder and president of Showcase Workshop, shares the three metrics every CMO should be analyzing today for stronger B2B sales enablement.

    5 Signs You Need to Invest in a Sales Enablement Strategy

    Vandita Grover Contributor, Ziff Davis B2B

    Sales Enablement

    5 mins read Nov 30, 2018

    Is a sales enablement strategy worth investing in? We discuss the telltale signs that signal the need to implement sales enablement strategies.

Load More Stories