Roi

    wappier an Intelligent Revenue Management Platform, Raises $4M in Funding

    Ameya Dusane Content Coordinator , MarTech Advisor

    Machine Learning & AI

    2 mins read Nov 14, 2019

    The wappier platform maximizes revenue and retention by using AI to model and predict consumer behavior to recommend the next best action in real-time.

    Why Isn’t My Event Data Making it Easier to Measure ROI?

    James Huddleston VP of Marketing , Certain

    Marketing Analytics

    4 mins read Nov 11, 2019

    Over the last decade, new technology has given event marketers deeper access to valuable insights. However, the challenge remains the same: proving ROI. This article looks at how event marketers can ...

    How To Calculate Influencer Marketing ROI

    Alessandro Bogliari CEO & Founder , The Influencer Marketing Factory

    Influencer Marketing

    4 mins read Nov 07, 2019

    In this article, Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, explain, how a business can effectively calculate the ROI of an influencer marketing campaign.

    What Is Earned Media? Definition, Attribution, Best Practices with Examples

    Indrajeet Deshpande Contributor , Ziff Davis B2B

    AdTech

    12 mins read Oct 18, 2019

    Earned media is marketing through unpaid promotion. Learn about earned media, its types, best practices, attribution, and examples.

    Metadata.io Partners with Oracle Eloqua To Automatically Amplify MQLs

    Ameya Dusane Content Coordinator , MarTech Advisor

    Account Based Marketing (ABM)

    2 mins read Oct 08, 2019

    Metadata.io’s leading AI-powered marketing operations platform helps marketers drive bottom-of-the-funnel results with integration to Oracle Eloqua.

    How The Slow Shift in Google’s Presentation of Location Data is Impacting Brands

    John Marcinuk Group Director and Head of Marketing , Blue Fountain Media

    Geolocation

    5 mins read Oct 07, 2019

    In an effort to provide the best experience for its search users, Google is altering both the SEO strategies and ROI matrices small businesses have depended on for their location strategies.  ...

    MiQ Launches New Suite of Analytics Solutions to Optimize ROI

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Analytics

    2 mins read Oct 02, 2019

    The Measure suite bridges the gap between analytics & activation, and ensures incrementality testing is streamlined and unbiased.

    Three Truths to Succeed in Today's Digital Economy

    Carl Tsukahara Chief Marketing Officer , Optimizely

    Customer Experience

    5 mins read Sep 26, 2019

    In this article, Carl Tsukahara, CMO, Optimizely​​​, shares key takeaways from Opticon19​ Optimizely’s annual user conference.

    Traackr Launches New Capabilities to Reduce Influencer Marketing Fraud & Improve Transparency for Brands

    Ameya Dusane Content Coordinator , MarTech Advisor

    Influencer Marketing

    2 mins read Sep 26, 2019

    Traackr Launches New Capabilities to Reduce Influencer Marketing Fraud & Improve Transparency for Brands intro - Traackr's two new discovery tools, Audience Quality and Brand Values Match help with ...

    Socialbakers' Social Media Trends Report Finds, Instagram Now Matches Facebook on Audience Size for Top Brands

    Ameya Dusane Content Coordinator , MarTech Advisor

    Social Media Marketing

    2 mins read Sep 19, 2019

    Socialbakers Q2 2019 Social Media Trends Report also offers key metrics for marketers to drive better ROI on Social Media Ad Spending.

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