Will Blockchain Play a Role in Marketing in 2020?

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Blockchain in Marketing

    5 mins read Dec 20, 2019

    Blockchain in marketing has come a long way. Learn about five exciting applications of blockchain in marketing for 2020 from these startups.

    Your 2020 Amazon Marketing Roadmap

    Chiradeep BasuMallick Contributor, Ziff Davis B2B


    5 mins read Dec 17, 2019

    Take advantage of the world’s biggest online marketplace with Amazon marketing in 2020. Here are five tips for a stellar Amazon marketing strategy.

    6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

    Chiradeep BasuMallick Contributor, Ziff Davis B2B


    7 mins read Dec 12, 2019

    Effective direct to customer (D2C) marketing can help smaller retailers stand out. Learn how to get D2C right, from these six success stories.

    How TechStyle Uses Machine Learning for Personalization: Q&A; With Danielle Boeglin

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    AI in Marketing

    5 mins read Nov 27, 2019

    Danielle Boeglin, VP of data analytics, TechStyle, shares the most useful lessons around machine learning in the retail space. Dive in!

    Singles’ Day 2019: How It Became the World’s Largest Shopping Event

    Suhasini Kirloskar Contributor, Ziff Davis B2B


    5 mins read Nov 14, 2019

    Singles’ Day is the world’s largest shopping festival. What is the story behind this festival? Just how big was Singles’ Day 2019 and what interesting things did online retailers do?

    4 Ways AI is Revolutionizing Personalization and Customer Experience in Retail

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Apr 10, 2019

    AI is transforming industries, and retail is on the front line. Let’s find out how to personalize retail with AI and how it impacts customer experience.

    Top MarTech Predictions for 2019: 11 Experts Share Their Vision

    Shalaka Nalawade Former Editor, Martech Advisor

    AI in Marketing

    8 mins read Dec 28, 2018

    Ready to learn what the next year has in store? Here are the top MarTech predictions for 2019 from 11 industry experts.

    Microsoft - Nielsen Strategic Alliance to Accelerate Retail Innovation

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    3 mins read Nov 13, 2018

    Nielsen (NYSE: NLSN) and Microsoft (Nasdaq: MSFT) today released details around a newly developed enterprise data solution that democratizes one of the largest consumer data sets in the world

    How Retailers Drive Business Value Across Every Team Using AI-Powered Customer Data

    Corey Pierson Co-founder, Custora

    AI in Marketing

    8 mins read Oct 10, 2018

    By 2020, customer experience will be a bigger brand differentiator than price or product. Here’s how to channel AI-powered customer data to promote a customer-obsessed approach across every team in ...

    ARM Holdings Plc is Ready to Buy US-Based Treasure Data to Drive IoT

    Sonali Datta Former Editor, MarTech Advisor

    IoT in Marketing

    5 mins read Aug 02, 2018

    ARM Holdings is set to buy Treasure Data with an aim to enhance their game in IoT and associated technologies. The news explore that and more!

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