Programmatic Advertising

    Why Blockchain Occupies a Unique Seat at the Advertising Table

    Prateek Dayal CSO, Aqilliz

    Blockchain in Marketing

    4 mins read Apr 09, 2020

    As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and ...

    Role of Advertising During the Coronavirus Era

    Ken Harlan Founder and CEO, MobileFuse

    Adtech

    4 mins read Mar 26, 2020

    With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during ...

    How to Curate Digital Ad Supply in 2020

    Alex White COO, Peer39

    Adtech

    4 mins read Mar 23, 2020

    As marketers explore curated approaches to digital ad inventory, they need to maximize the impact of every programmatic ad purchase. Here’s a checklist for getting the most out of every impression.

    PubMatic Releases Audience Encore, a New Solution to Monetize Audience Data

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Mar 19, 2020

    PubMatic’s Audience Encore delivers more control for publishers and data companies over their audience segments by offering granular control of permissions and pricing in a safe environment.

    AUDIENCEX Helps Marketers and Agencies with Launch of $1M Growth Fund

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 19, 2020

    The new AUDIENCEX Growth Fund will provide brand and agency partners a strategic media consultation, 25% match on purchased media impressions within their campaign and complimentary creative to power ...

    What You Should Know About Over-the-Top Media

    Hope Horner Founder and CEO, Lemonlight Video Production

    Adtech

    3 mins read Mar 18, 2020

    Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets.

    Simpli.fi Introduces New Online Attribution for OTT/CTV Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 17, 2020

    New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices.

    TabMo Partners with VIOOH, Simplifies DOOH Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 13, 2020

    TabMo’s programmatic DOOH capability is powered by its demand-side platform (DSP), Hawk, which enables advertisers to run integrated multi-channel campaigns through one platform.

    Why OTT Could be the Hot Political Ad Battleground for 2020

    Tiffany Coletti Kaiser EVP Marketing, Digital Remedy

    Adtech

    4 mins read Mar 13, 2020

    As more and more consumers cut the cord, the move to OTT isn’t as much of a choice as it is a necessity for political advertisers, offering more control, greater targeting, and high-value ...

    Xandr AT&T; Partners with AMC Networks, Disney, and Warner Media; Improves TV Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 13, 2020

    Xandr Invest’s enhanced TV solutions offer new ways to plan and activate audiences more consistently across TV programmers through a self-serve UI.

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