Personalization

    How Spotify and Zappos Are Using Identity Marketing to Acquire Customers: Q&A; With Sai Koppala of SheerID

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Data Management

    5 mins read Apr 07, 2020

    Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy!

    Virtual Reality (VR): Future of E-Commerce Industry

    Sachin Agrawal CEO, Tarika Group

    Conversational Marketing

    4 mins read Apr 06, 2020

    This article by Sachin Agrawal, Enterprise Architect, Tarika Technologies, talks about the role of virtual reality in e-commerce industry.

    Predictive Analytics Methods to Improve Email Marketing

    Michael Ethan Marketing Manager, Blue Mail Media

    Marketing Automation

    4 mins read Apr 06, 2020

    Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you ...

    Airship Launches New Solution to Simplify Cross-channel Customer Engagement

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Apr 02, 2020

    New capabilities unify all aspects of journey creation, management and optimization, making it fast and easy for marketers to achieve success with cross-channel customer engagement.

    Digital Disruptors: DTC & Omnichannel Brands

    John Nash Chief Marketing and Strategy Officer, RedPoint Global

    Customer Experience

    4 mins read Apr 02, 2020

    Traditionally, Consumer Packaged Goods (CPG) companies have depended heavily on their retail partners to handle the last mile to the consumer. John Nash, CMO of RedPoint Global discusses how this ...

    Why Telecom Brands Are Taking a New Approach to Personalized Marketing

    Jake Weatherly CEO, SheerID

    Customer Experience

    6 mins read Apr 02, 2020

    For years, marketers have leaned on various forms of personalization to engage with customers. In this article, SheerID CEO, Jake Weatherly discusses a novel form of personalized marketing that ...

    4 of the Best Predictive AI Tools to Improve Customer Experience

    Shane Barker Digital Strategist, Shane Barker Consulting

    AI in Marketing

    4 mins read Mar 30, 2020

    Predictive AI technology has evolved to a level where it can tell you future trends and even predict customer behavior. Read this post by Shane to discover four predictive AI tools that can help you ...

    Uberflip Partners with Demandbase, Launches App to Personalize Content for ABM Programs

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Content Marketing

    2 mins read Mar 25, 2020

    The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale.

    Cognizant to Acquire Lev, Strengthens Its Digital Marketing Capabilities

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Digital Transformation

    2 mins read Mar 24, 2020

    Specialist in Salesforce Marketing Cloud Helps CMOs Gain Insight, Automate and Personalize Customer Engagement to Drive Revenue.

    Movable Ink Brings Its Visual Experiences to Mobile App Messages

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 24, 2020

    Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages. 

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