Ott

    61% Publishers Maximize Ad Revenue Through Video Header Bidding, Reports PubMatic Survey

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Feb 05, 2020

    Publishers cite header bidding as key to programmatic video growth, driven by mobile, CTV and OTT.

    Industry Veteran, Andrew Gaudin Joins VideoAmp as Chief Privacy and Legal Officer

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Interactive Marketing

    2 mins read Jan 24, 2020

    Gaudin brings over 30 years of experience to the role, having introduced cutting edge legal initiatives for a wide variety of media and technology firms including DoubleClick, Adobe, FreeWheel Media, ...

    Why Advertisers Should Demand a Better Mobile Video Streaming Experience

    Jodi Susman CMO , Penthera

    Mobile Marketing

    3 mins read Jan 13, 2020

    Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ...

    Is Incrementality the New TV Currency?

    Marc Bourget SVP Product , Samba TV

    Adtech

    4 mins read Jan 09, 2020

    Streaming TV ads are now driving incremental reach and frequency for advertisers while challenging the old TV rating to better value media based on business outcomes, writes, Marc Bourget, SVP Product ...

    Fraudsters Get Ready To Spoil Streaming Industry’s Party

    Asaf Greiner Head of Global Events , Protected Media

    Adtech

    3 mins read Jan 08, 2020

    Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. Asaf Greiner from Protected Media discusses why the streaming ...

    Tru Optik Integrates with JamLoop; Boosts OTT Campaign and Targeting Capabilities

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Dec 12, 2019

    Partnership Offers Insights into Real-Time, Transparent Audience Segments across OTT/CTV Campaigns for Advertisers.

    Amobee Named a Leader in Cross-Channel Video Advertising by The Forrester New Wave for 2019

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Nov 22, 2019

    Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital

    Digital Remedy Launches New Flip OTT Advertising Platform

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Nov 20, 2019

    Flip Delivers Premium, High-Performance OTT Inventory with Full-funnel Attribution to Help Marketers Make the Most of their OTT Investment

    Roku to Acquire dataxu; Expands Its OTT Advertising Platform

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Oct 24, 2019

    dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and mobile.

    TVSquared Integrates with Extreme Reach To Strengthen Multi-Touch Attribution for Digital Video Platforms

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Oct 09, 2019

    Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising.

Load More Stories

Weekly Digest

Join 1.1 million sales & marketing professionals who use our weekly digest to stay updated with the latest news, articles and research