Incrementality Isn’t a Planning Problem – It’s an Optimization Problem

    John Goulding Head of Strategy, US, MiQ


    4 mins read Dec 05, 2019

    Much has been said about the flaws of last-touch CPA models. Smart advertisers are now seeking better answers to ensure that digital delivers incremental results. For those who do, there are profound ...

    GroundTruth Leverages Machine Learning To Launch An Automated ‘Visit Optimization’ Tool

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor


    2 mins read Nov 20, 2019

    On the heels of launching their Visit Optimization tool, GroundTruth announced Rosie O’Meara’s appointment to Senior Vice President of Platform.

    Key Strategies for a Successful Amazon Business

    Amanda Stephens Paid Search Specialist, Viral Launch


    3 mins read Nov 20, 2019

    From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically. As the platform’s ecommerce footprint increases, sellers must plan accordingly to leverage third-party ...

    Chargebee Releases New Features to Improve Revenue Recognition, Optimization and Visibility

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Cloud & Integration

    3 mins read May 22, 2019

    Chargebee, today announced its summer 2019 release focusing on agility, revenue operations optimization, usability, and security across the Chargebee Subscription Management Platform.

    PartnerCentric Announces Lisette Howard and Craig McGlynn as VP of Client Success and VP of Revenue

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Performance & Attribution

    4 mins read Feb 21, 2019

    Howard will develop strategies internally and externally to ensure a successful customer journey for the company’s client base

    Magnolia Launches New Capabilities to Measure and Optimize Customer Experience

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    3 mins read Aug 30, 2018

    Digital marketing teams can look forward to more concrete ways of enhancing the customer experience, with new capabilities from the Swiss CMS vendor Magnolia that optimize business goals along the ...

    Keep Calm and Analyze On!| S1 EP 09


    mins read Jul 16, 2018

    Week of 9th to 13th July 2018 The Talking Stack Podcast Show Notes SALESFORCE LAUNCHES THE NEXT GENERATION OF SERVICE CLOUD EINSTEIN Salesforce, the leading cloud computing company, has ...

    ASO Missteps: What Mistakes Are You Making?

    Dave Bell Co-Founder and Chief Executive Officer, Gummicube


    12 mins read Jul 03, 2018

    App Store Optimization (ASO) ensures your app gets found and downloaded on the app store. However, there are many missteps and mistakes one can make when implementing an ASO strategy. What are they, ...

    Cedato Introduces Intent-Based Instream Video Advertising Format

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    3 mins read Jul 03, 2018

    Cedato, the programmatic operating system for video, is announcing today the launch of IntentView, a first-of-its-kind, true engagement-driven video unit. This new patent-pending instream video format ...

    Hootsuite Launches Boost to Identify and Promote top Performing Content

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Jun 14, 2018

    Hootsuite, the social media management platform, announced today its launch of Boost, a new feature in the Hootsuite platform that allows customers to easily identify and promote top performing ...

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