MTA provides marketers the most accurate view of what is driving consumer conversions and the strategies that are proving most effective across their marketing budgets.
Why before trying to create the cool factor, marketers must create a valuable, purpose-driven digital customer experience foundation for their brand, writes, Tim De Paris.
Gary Malhotra, TapClicks’ VP, Self-Serve Business Unit, challenges the long-standing use of traditional marketing metrics funnels. He presents a new conceptual framework, the Horizontal Bow Tie, for ...
As consumers continue to spend their time online and brands continue to increase their digital presence, it’s imperative they understand how to market to the connected consumer through omnichannel ...
Customers want relevant and personalized content as they conduct their research and brands who are focused on enabling their customers with the personalized information they need are already seeing ...
Embracing omnichannel distribution can amplify content experience. Find out how to craft an effective omnichannel distribution strategy.
Richard Hunt, VP Agility Solutions, Magnitude Software talks about his top 3 takeaways from this year’s National Retail Federation’s Big Show
Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service.
Have you heard of channel-less customer experience? We give you some tips to achieve this lesser-known customer experience approach in 2019.
Want to up your social media game? Let’s look at five social media marketing tips from MTA experts to help you strategize for 2019.
