Fact Checking Three Common Multi-Touch Attribution Claims

    Anne Curtin Sr. Director of Marketing, Nielsen

    Performance & Attribution

    4 mins read Jul 03, 2019

    How multi-touch attribution is a tool that provides a host of benefits to marketers, says, Anne Curtin is the Senior Director of Marketing for Nielsen.

    How to Market Right to the Connected Consumer

    Andy Dubickas VP Sales, Nielsen

    Customer Experience

    4 mins read Apr 16, 2019

    As consumers continue to spend their time online and brands continue to increase their digital presence, it’s imperative they understand how to market to the connected consumer through omnichannel ...

    Missed Any Marketing Technology News During the Week of April 1, 2019?

    Merilyn Pereira Editor, Ziff Davis B2B

    Content Experience

    5 mins read Apr 05, 2019

    All the top news and views published from Accenture, Oracle and Nielsen. Get all caught up with the most vital marketing technology news of the week.

    Three Data Inputs That Significantly Impact Marketing Mix Modeling Effectiveness

    Joshua Kowal Senior Vice President of Global Solution Consulting, Nielsen

    Marketing Analytics

    3 mins read Mar 04, 2019

    Marketing mix modeling is a measurement method that can give marketers insights into how to best allocate their budgets and plan long-term. Josh Kowal, SVP at Nielsen, advises on how to collect data ...

    The Week at MarTech Advisor (Feb 18 to Feb 22): Featuring News and Views from Adobe, Oracle, Accenture, Nielsen and more

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    5 mins read Feb 22, 2019

    All the top news and views published in the week of February 18 to February 22, 2019, on MTA. Take a quick look into the week that was.

    Three Benefits of Identity Resolution for Brands

    Wayne St Amand Co-founder and Chief Marketing Officer, Terminus

    Customer Data Management

    4 mins read Oct 16, 2018

    Across the various channels used for consumer engagement, marketers need tools that provide accuracy and competitive advantage, such as identity resolution. Wayne St. Amand, CMO of Nielsen’s Visual ...

    Planning for the Future: Using Data to Improve Budgeting

    Lilly Wieber Director, Product Marketing, Nielsen

    Marketing Analytics

    6 mins read Oct 09, 2018

    Planning a marketing budget is no easy task, mainly as more channels and devices are used to interact with consumers. The answer lies in using data for maximizing ROI, writes Lilly Wieber, Director, ...

    Tremor Video Appoints Doug Campbell as Chief Strategy Officer

    Sushman Biswas Feature Writer, Ziff Davis B2B

    Interactive Marketing

    5 mins read Aug 28, 2017

    Former Nielsen executive, Doug Campbell joins Tremor Video as Chief Strategy Officer

    Nielsen Singapore Appoints Johan Vrancken as its New MD

    Sneha Nalawade Sr. Manager - Content, Ziff Davis B2B

    Marketing Analytics

    5 mins read Jul 11, 2017

    Appointment follows the promotion of former MD Joan Koh who will now take up new roles for Nielsen's Asia business

    Nielsen Launches Target Group Performance Analysis for Marketers

    Sushman Biswas Feature Writer, Ziff Davis B2B

    Marketing Analytics

    5 mins read Jun 28, 2017

    Nielsen brings new innovation evaluation framework with launch of target group performance analysis

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