Native Advertising

    Taboola Integrates with Oracle Moat, Simplifies Video Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Apr 01, 2020

    As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome.

    Outbrain Partners with Supermetrics, Simplifies Data Reporting

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Mar 11, 2020

    With this partnership, Outbrain data can seamlessly connect to Google Data Studio, Google Sheets, Microsoft Excel, and BI tools.

    MightyHive Names Julien Coquet New Director of Analytics

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Display and Native Advertising

    2 mins read Feb 25, 2020

    Julien has worked for prestigious brands such as Audi, Bayer, Cartier, Havas, Home Depot, L’Oréal, Nestle, Peugeot, Samsung and more.

    How Will Display and Native Advertising Work Without Third-Party Cookies?

    Maciej Zawadzinski Co-founder & CEO, Clearcode & Piwik PRO

    Display and Native Advertising

    4 mins read Feb 21, 2020

    With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about ...

    What Is Digital Marketing? Definition, Types, Best Practices with Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    15 mins read Feb 19, 2020

    Digital marketing allows brands to connect with their target audience through channels across the internet. Learn more about digital marketing channels, benefits, and best practices with examples.

    Bandwagon Check: Will Contextual Go the Same Way as Native? 

    Abe Storey CEO, Rhombus

    Display and Native Advertising

    4 mins read Feb 04, 2020

    Digital advertising has been dominated by audience targeting for many years. Now—prompted by legislation like GDPR and CCPA—it’s swinging back toward contextual targeting. This sudden shift ...

    6sense Introduces Dynamic Display Advertising to Personalize Digital Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Display and Native Advertising

    2 mins read Dec 20, 2019

    6sense also recently added an external media campaigns feature to its suite to enable customers to track campaign and ad-level metrics within 6sense for campaigns served by other ad platforms.

    RevJet Ad Experience Platform Expands Its Support To Google Native Ads

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Display and Native Advertising

    2 mins read Dec 13, 2019

    Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users.

    What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Adtech

    12 mins read Nov 01, 2019

    Native advertising is the form of advertising that adapts to the ad space. Learn about the native ad channels, components, benchmarks, and best practices.

    Why Native Advertising Is (Finally) Opening Up to Mid-Sized Brands

    Casey Wuestefeld Vice President, Platform Operations, Nativo

    Display and Native Advertising

    5 mins read Oct 09, 2019

    Continued marketplace shifts are opening up impactful sponsored content opportunities for mid-sized brands across the web. Nativo's Vice President of Platform Operations, Casey Wuestefeld tells us why ...

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