Mobile Marketing

    4 Last-Minute Easter Marketing Campaign Ideas During the COVID-19 Pandemic

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Apr 09, 2020

    With Easter and Passover upon us, how can brands get it right with Easter marketing during a pandemic? Here are some Easter marketing ideas.

    Why Telecom Brands Are Taking a New Approach to Personalized Marketing

    Jake Weatherly CEO, SheerID

    Customer Experience

    6 mins read Apr 02, 2020

    For years, marketers have leaned on various forms of personalization to engage with customers. In this article, SheerID CEO, Jake Weatherly discusses a novel form of personalized marketing that ...

    What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    15 mins read Mar 11, 2020

    Content marketing is defined as a marketing approach to create and distribute content among audiences. Learn more about content marketing channels, benefits, and best practices for 2020.

    Targeting “Gamer” Audiences Might be More Complex Than You Think

    Alex Fu Director of Audience Insights, Eyeota

    Adtech

    3 mins read Feb 27, 2020

    A 2019 study found 87% of U.S. consumers identify as gamers. For marketers, this broader definition of “gamers” requires expanding targeting strategies and advertising across multiple media ...

    Hyper-Casual Games: What Advertisers Need to Know About This Growing Opportunity

    Glenn Fishback Chief Revenue Officer, Smaato

    Adtech

    3 mins read Feb 03, 2020

    Within the mobile gaming landscape, many sub-categories and unique opportunities to reach nuanced audiences exist. Smaato's Glenn Fishback takes a look at the growing realm of hyper-casual games.

    The D2C Brand Wars Have Begun And Mobile In-App Ads Are Playing A Major Role

    Aaron Thandi Director of Performance Sales,, Tapjoy

    Mobile Marketing

    4 mins read Jan 22, 2020

    As more D2C brands flood the market, CACs soar ever higher across traditional marketing channels. In-app, along with other emerging channels, will deliver the edge these brands need to compete in the ...

    Super Bowl Marketing 101: Ideas, Strategy, Campaigns

    Vandita Grover Contributor, Ziff Davis B2B

    Marketing Automation

    5 mins read Jan 21, 2020

    Super Bowl is a championship in itself for marketers. We uncover some exciting marketing ideas to inspire your Super Bowl marketing campaign in 2020.

    Why Advertisers Should Demand a Better Mobile Video Streaming Experience

    Jodi Susman CMO, Penthera

    Mobile Marketing

    3 mins read Jan 13, 2020

    Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ...

    How In-Game Advertisements Are Benefitting Brands as Well as Gamers

    Vaibhav Odhekar Co-Founder & COO, POKKT

    Mobile Marketing

    5 mins read Jan 09, 2020

    This article explores the rise of in-app advertising as a more targeted form of advertisement, along with the new ways for brands to be able to reach their audiences without hampering or blocking ...

    Opt In, Opt out – 5 Trends in Mobile Advertising 

    Gabriella Stano Aversa Manager, Strategy & Planning, AdColony

    Mobile Marketing

    4 mins read Jan 06, 2020

    These 5 trends will have you prepared for what's on the horizon, says, Gabriella Stano Aversa, Manager, Strategy & Planning, AdColony.

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