Mobile Branding

    SITO Mobile Names Scott L. Kauffman as the Interim Chief Executive Officer

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Jan 27, 2020

    Prior to joining SITO Mobile, Mr. Kauffman was the Chairman & CEO of New York based MDC Partners, a publicly-traded global advertising agency holding company, where he fostered a culture of innovation ...

    Public Sector Marketing: 6 Predictions for 2020

    Susan Ganeshan CMO, Granicus

    Digital Transformation

    3 mins read Dec 18, 2019

    What changes will 2020 bring to public sector marketing? In this article, Susan Ganeshan, Granicus CMO, offers 6 predictions drawn from technological shifts, regulatory happenings, and the impacts of ...

    Key Milestones on the Path to Improved Trust in In-App Inventory

    Glenn Fishback Chief Revenue Officer, Smaato

    Mobile Marketing

    3 mins read Oct 22, 2019

    The mobile in-app advertising space has come a long way over the past couple of years. Smaato's Glenn Fishback takes a look at a few key initiatives that, over the past 18 months, have helped instill ...

    The Future of Digital Advertising: How “Mobile-first” is turning into “Mobile-only”

    Joanne Joynson-Hewlett CEO, Pocketmath

    Mobile Marketing

    5 mins read Sep 25, 2019

    More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an ...

    Enhancing the Customer Experience with Smartphone Automation

    Joerg Habermeier Head of Product, UJET

    Customer Experience

    4 mins read Sep 10, 2019

    Advancements in smartphones, AI, and IoT are reshaping where and how customers interact with the products and brands they love. Adopting these technologies can help businesses deliver the unique, ...

    Mobile Marketing: Navigating the Modern Consumer

    Sophie Vu Chief Marketing Officer, Vibes

    Mobile Marketing

    3 mins read Sep 04, 2019

    Sophie Vu, CMO at Vibes, shares actionable takeaways based on the findings of Vibes’ 2019 U.S. Mobile Consumer Report, an annual report that reveals insights into how people connect, engage and shop ...

    MarTech Interview with Sven Lubek of WeQ on Mobile Performance

    The MTA Features Desk Editorial, Ziff Davis B2B

    Mobile Marketing

    5 mins read Jun 03, 2019

    Sven Lubek, Managing Director of WeQ discusses mobile performance metrics and WeQ’s journey in this space. Learn more about WeQ here.

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