Mobile Application

    Industry Veteran, Robson Grieve Joins OutSystems as the New Chief Marketing Officer

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Martech News

    2 mins read Apr 02, 2020

    OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems.

    AppsFlyer Performance Index Names Google as a Leader in Mobile App Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Apr 02, 2020

    Google may be second when it comes to retargeting, but it’s growing faster with a 44% rise in its share of the retargeting pie, compared to Facebook’s 5% increase.

    How RTC is Opening Doors to More Human Connections Across the Globe

    Reggie Yativ COO, Agora.io

    Customer Experience

    6 mins read Apr 01, 2020

    It’s simple: people want to connect with other people. But creating experiences that enable that connection isn’t easy. How can you ensure your brand delivers on humanity?

    Zuant, a Cloud Solution for Capturing Mobile Leads Now Available On Android

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 27, 2020

    Zuant for Android gives event marketers and sales people around the world the ability to effectively capture leads and process them through the customer journey to drive sales revenue.

    Adjust, a B2B SaaS Company Strengthens Its Leadership with New Key Hires

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 13, 2020

    As the U.S. market becomes increasingly mobile-first, Adjust continues to invest in simplifying agency partner integrations, while offering brands long-term solutions to improve marketing ...

    Mobile SSP Company, VRTCAL Unveils SDKs for Android and iOS

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 12, 2020

    Alongside the SDK, Self-Serve and Display Mediation Services, mobile app developers now have tools to address previous concerns in the industry, with regards to advertiser and mediation problems.

    Zuant Introduces Zuant Lead Follow-up, Simplifies Event Data Management

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read Mar 12, 2020

    Lead Follow-up integrates into the Zuant app providing a seamless flow of data and a structured post-show process.  Sales reps are assigned to leads captured, prompting the auto-distribution of ...

    Constantly Evolve Your Brand’s Digital Presence

    Kenneth Lewis CEO, OneGold and APMEX

    Digital Transformation

    4 mins read Mar 11, 2020

    With industries constantly evolving and costumer expectations always shifting, change is not just welcomed, but required. This article touches on the top five ways businesses should handle this ...

    Offerwalls will Continue to Play Vital Role in Mobile App Monetization, Reveals Tapjoy

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 11, 2020

    On average, just 4.7% of Offerwall users also convert on IAP, proving that offerwalls primarily monetize non-spenders.

    EZ Texting Launches Text-to-Landline Service To Personalize Messaging

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Mar 11, 2020

    SMS marketing leader adds capabilities for businesses to send and receive personalized messages from landlines and mobile devices

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