Mobile App 2

    Movable Ink Brings Its Visual Experiences to Mobile App Messages

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 24, 2020

    Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages. 

    Mobile SSP Company, VRTCAL Unveils SDKs for Android and iOS

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 12, 2020

    Alongside the SDK, Self-Serve and Display Mediation Services, mobile app developers now have tools to address previous concerns in the industry, with regards to advertiser and mediation problems.

    Zuant Introduces Zuant Lead Follow-up, Simplifies Event Data Management

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read Mar 12, 2020

    Lead Follow-up integrates into the Zuant app providing a seamless flow of data and a structured post-show process.  Sales reps are assigned to leads captured, prompting the auto-distribution of ...

    Nativex, a Mobile Advertising Company Rebrands Itself as Nativex Trading Desk

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 11, 2020

    Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk. 

    Lumavate Expands Its Low-Code Mobile App Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Feb 27, 2020

    Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required.

    Quantcast Partners with Kochava; Unveils a New IAB CCPA & GDPR-Compliant Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Feb 10, 2020

    Consumers can now make privacy decisions wherever they engage with brands and publishers online; New platform compliant with IAB CCPA and GDPR Frameworks.

    The D2C Brand Wars Have Begun And Mobile In-App Ads Are Playing A Major Role

    Aaron Thandi Director of Performance Sales,, Tapjoy

    Mobile Marketing

    4 mins read Jan 22, 2020

    As more D2C brands flood the market, CACs soar ever higher across traditional marketing channels. In-app, along with other emerging channels, will deliver the edge these brands need to compete in the ...

    Opendorse Unveils Social Media Analytics Solution for Athletes

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Jan 17, 2020

    The feature provides athletes with on-the-go access to select and share from collections of media while arming the content owners with in-depth post-engagement data, allowing real-time performance ...

    How Apps Can Help EMEA Retailers Reignite Growth

    Samantha Purcell Marketing Manager EMEA, Partnerize

    Mobile Marketing

    3 mins read Jan 03, 2020

    Samantha Purcell, Marketing Manager EMEA at Partnerize, takes a look at some tactics retailers can use to bolster their app installs and experiences in ways that will translate to a stronger bottom ...

    5 In-App Spending Trends to Watch

    Glenn Fishback Chief Revenue Officer, Smaato

    Mobile Marketing

    3 mins read Dec 26, 2019

    Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, says, Glenn Fishback, Chief ...

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