Mobile Advertising

    AppsFlyer Performance Index Names Google as a Leader in Mobile App Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Apr 02, 2020

    Google may be second when it comes to retargeting, but it’s growing faster with a 44% rise in its share of the retargeting pie, compared to Facebook’s 5% increase.

    Tapjoy, a Mobile Advertising Company Introduces Multi-Reward Engagement Program

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 20, 2020

    First-to-market ad unit delivers an improved user experience while driving deeper funnel engagements for mobile advertisers. 

    Dentsu Data Labs and Adverty Report, Non-intrusive In-game Ads are Favored More by Mobile Users

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 19, 2020

    Study reveals seamless in-game advertising delivers significant ad awareness and brand recall in brand safe environments that offers a 31% more positive user experience compared to web display ...

    Nativo Launches Native Stories, a New Mobile Ad Format

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 19, 2020

    Native Stories inspires engagement with an immersive and highly visual content-based experience, bringing stories into premium editorial environments for advertisers. 

    TabMo Partners with VIOOH, Simplifies DOOH Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Mar 13, 2020

    TabMo’s programmatic DOOH capability is powered by its demand-side platform (DSP), Hawk, which enables advertisers to run integrated multi-channel campaigns through one platform.

    Adjust, a B2B SaaS Company Strengthens Its Leadership with New Key Hires

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 13, 2020

    As the U.S. market becomes increasingly mobile-first, Adjust continues to invest in simplifying agency partner integrations, while offering brands long-term solutions to improve marketing ...

    AdColony Recertified Against Fraud Certification for 2020 by TAG

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 13, 2020

    For the third year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers ...

    Nativex, a Mobile Advertising Company Rebrands Itself as Nativex Trading Desk

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 11, 2020

    Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk. 

    Targeting “Gamer” Audiences Might be More Complex Than You Think

    Alex Fu Director of Audience Insights, Eyeota

    Adtech

    3 mins read Feb 27, 2020

    A 2019 study found 87% of U.S. consumers identify as gamers. For marketers, this broader definition of “gamers” requires expanding targeting strategies and advertising across multiple media ...

    PubMatic Enhances Header Bidding Options; Launches OpenWrap SDK

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Feb 21, 2020

    OpenWrap SDK addresses the challenges of non-programmatic in-app ad methods such as ad networks and waterfalls, which create issues when integrating multiple demand partners, meeting measurability ...

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