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    Top 20 Marketing Terms to Know in 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Martech Skills

    10 mins read Mar 17, 2020

    Marketing is a dynamic field with new and evolving concepts. In keeping with trends, here are 20 marketing terms to know in 2020.

    When Is 5G Coming for Marketers? Q&A; With Jennifer Kyriakakis of Matrixx Software

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    IoT in Marketing

    5 mins read Jan 16, 2020

    Jennifer Kyriakakis of Matrixx Software discusses how 5G will mark the dawn of a new era of connectivity. Find out what’s in store!

    A Look at the Big Martech News of 2019: Implications for 2020

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    Martech News

    6 mins read Dec 23, 2019

    Rounding up the year with the big martech news of 2019 – key themes, acquisitions, and innovations. Find out what 2020 looks like for martech.

    Tracking the Top CDP Acquisitions of 2019: Implications for Marketers

    Suhasini Kirloskar Contributor, Ziff Davis B2B

    Customer Data Management

    6 mins read Dec 23, 2019

    There have been several acquisitions and product launches in the customer data platform (CDP) space in 2019. What do these signify for marketers?

    Can Virtual Reality (VR) Transform Branded Events? Q&A; With John Kaplan of Centerline Digital

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Interactive Marketing

    5 mins read Dec 12, 2019

    John Kaplan of Centerline Digital discusses how virtual reality (VR) is a game changer for events. Find out what works best – VR or augmented reality (AR).

    CMO Insight Summit 2019: Craft Winning Content Marketing Strategies

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Content Marketing

    7 mins read Dec 04, 2019

    Execs from Sony Pictures Entertainment, Burger King, and Visa who spoke at CMO Insight Summit 2019 share insights on the best content marketing strategies for 2020.

    Why Online Communities Are a Key Driver of Customer Experience (CX): Q&A; With Higher Logic’s Kevin Boyce

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Cloud & Integration

    5 mins read Oct 16, 2019

    Kevin Boyce, CEO, Higher Logic, discusses how to build online communities and manage them. Find out the best practices to leverage communities for engagement.

    Yelp Is Taking Personalized Shopping Experiences to the Next Level: AI & ML Tips for Marketers

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Oct 10, 2019

    Yelp has moved on to deliver personalized shopping experiences by integrating AI and ML. Here’s what you need to align with your customers’ needs.

    Why Marketers Are Making the Shift to Identity Resolution: Q&A; With LiveRamp’s Travis Clinger

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Data Management

    5 mins read Oct 03, 2019

    Travis Clinger, VP of strategic partnerships, LiveRamp, discusses how identity resolution fits into a multichannel marketing strategy. Find out why the digital space needs identity resolution more ...

    The Essential & Evolving Role of the Experiential Marketer: Q&A; With Splash’s Amy Barone

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Interactive Marketing

    5 mins read Sep 19, 2019

    The Chief Strategy Officer of Splash, Amy Barone, talks about what experiential marketing is. She explains how the experiential marketer can reinvent brands today.

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