Matthew Mobley Chief Technology Officer, Merkle
In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the ...
Merilyn Pereira Editor, Ziff Davis B2B
February 2020 kept us all on our toes with special celebrations, news, and many reports and studies. Here are the essential marketing updates for the month.
Matt Austin Vice President, Identity Management, Merkle
In this article, we’ll examine three key steps to establishing an identity strategy for hyper-personalization Matt Austin, Vice President, Identity Management at Merkle, explores this question, ...
This week we talk about making sensible Martech stack decisions in the giant Martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s ...
Segment 1: The Growth of First-Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first-party data tech - from personalization ...
Indrajeet Deshpande Contributor, Ziff Davis B2B
Structured data helps search engine bots understand what the webpage is about. Check out the top five structured data testing tools for 2020.
Chiradeep BasuMallick Contributor, Ziff Davis B2B
Women in martech drive innovation like never before. Read insights from 7 female marketers on martech trends and the need for STEM education.
James Craig Merkle
James Craig, Associate Director in the Customer Experience Optimization practice at Merkle, explores this question and the best practices to be considered.
Deepak Narisety VP of Experience Technology, Merkle
Where is your company on the curve of transformation? Deepak Narisety, Experience Platforms Lead at Merkle, uncovers how to make digital transformation a reality.
Anto Inigo Founder & CEO, Merkle
This piece by Anto Inigo, Associate Director, Merkle, will discuss how to get there and what it means to centralize this group.
