Marketing Strategy

    4 Last-Minute Easter Marketing Campaign Ideas During the COVID-19 Pandemic

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Apr 09, 2020

    With Easter and Passover upon us, how can brands get it right with Easter marketing during a pandemic? Here are some Easter marketing ideas.

    How Tinuiti's 2020 Amazon Shopper Survey Can Help Marketers Navigate Changing Audience Behavior

    Merilyn Pereira Editor, Ziff Davis B2B

    E-Commerce

    6 mins read Apr 06, 2020

    Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating insights about changing consumer behavior. Here are the key takeaways for marketers.

    Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Mar 31, 2020

    March 2020 has been a rollercoaster with COVID-19 and social distancing disrupting marketing. We look at the essential marketing insights from the month.

    How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    10 mins read Mar 31, 2020

    Social distancing and remote work are essential during the coronavirus pandemic. How will marketing change as COVID-19 impacts consumer behavior?

    How Marketing Leaders Can Manage the Impact of Coronavirus (COVID-19) on Revenue

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    5 mins read Mar 27, 2020

    COVID-19 has left leadership grappling with the implications on business goals and customer experience. How can you manage both and focus on customer retention?

    Why Shipping Is an Essential Piece of Your E-Commerce Marketing Strategy

    Jake Rheude Vice President of Marketing, Red Stag Fulfillment

    E-Commerce

    3 mins read Mar 25, 2020

    Jake Rheude, Vice President of Marketing, Red Stag Fulfillment, in this article talks about the boom of the e-commerce industry and why shipping plays a major role in the success of the e-commerce ...

    Women's Day Special: The Subtle Art of Marketing to Women in 2020

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Mar 06, 2020

    How does a brand appeal to women? Let's delve into the art and craft of marketing to women on International Women's Day 2020.

    Marketing Updates from Feb. 2020: Featuring Salesforce, Merkle, Uber, and More

    Merilyn Pereira Editor, Ziff Davis B2B

    Marketing Automation

    8 mins read Feb 28, 2020

    February 2020 kept us all on our toes with special celebrations, news, and many reports and studies. Here are the essential marketing updates for the month.

    5 Best St. Patrick's Day Marketing Ideas

    Vandita Grover Contributor, Ziff Davis B2B

    Content Experience

    4 mins read Feb 27, 2020

    Looking for St. Patrick's Day marketing ideas to create a fun marketing campaign this Paddy’s Day? Strike the pot of gold with these St. Patrick's Day ideas.

    How Disney+ Is Giving Netflix Goosebumps: The Marketing Strategy Decoded

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    6 mins read Feb 21, 2020

    From the beloved Mickey Mouse to the all-encompassing streaming app, Disney has made a splash with Disney+ and you can too. Here are the lessons learned.

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