Lead Management

    Top 10 Lead Management Software Systems for 2020

    Chiradeep BasuMallick Contributor , Ziff Davis B2B

    Marketing Automation

    11 mins read Nov 04, 2019

    Lead management software can accelerate business growth. We analyze the 10 best software systems you can use in 2020.

    Top 10 Marketing Automation Software Platforms for 2020

    Madhura Gaikwad Freelance Contributor , Ziff Davis

    Marketing Automation

    5 mins read Oct 23, 2019

    A marketing automation tool is a software that provides marketers with a platform to automate marketing activities. Let’s look at the top 10 platforms for 2020.

    Adobe (Marketo) Recognized as a Leader in CRM Lead Management by Gartner Magic Quadrant 2019

    Ameya Dusane Content Coordinator , MarTech Advisor

    CRM

    2 mins read Oct 16, 2019

    Adobe (Marketo) Recognized as a Leader for Eighth Consecutive Year Based on Completeness of Vision and Ability to Execute.

    Top 5 Retail Lead Management Tools for 2020

    Indrajeet Deshpande Contributor , Ziff Davis B2B

    Marketing Automation

    5 mins read Oct 11, 2019

    Lead management tools help retail brands run lead generation and customer nurturing activities. Here are five top retail lead management tools for 2020.

    Capturing Leads With Emails: How To Write Your Way To More Sales

    Anita Sambol Content Strategist & Graphic Designer , Point Visible

    Sales Enablement

    5 mins read Oct 11, 2019

    With the use of smart software, brands can introduce customers to the products most likely to appeal to them, and even present that information in a way that their customers are more inclined to ...

    Sales Enablement Mythbusters: Looking at 6 “Myths” About Sales Enablement

    David Keane Founder and CEO , bigtincan

    Sales Enablement

    3 mins read Oct 07, 2019

    Sales enablement is growing rapidly, with more and more companies adopting the practice into their sales strategy. But, with any emerging industry, there’s a lot of information (and misinformation) ...

    Acoustic Recognized as Leader in CRM Lead Management by Gartner Magic Quadrant 2019

    Ameya Dusane Content Coordinator , MarTech Advisor

    CRM

    2 mins read Oct 04, 2019

    Acoustic's purpose solutions provide digital and mobile marketing analytics, content management and personalization tools to various brands.

    Salesforce Recognized as a Leader in CRM Lead Management by Gartner Magic Quadrant 2019

    Ameya Dusane Content Coordinator , MarTech Advisor

    CRM

    2 mins read Oct 01, 2019

    Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report.

    Act-On Named as Visionary by 2019 Gartner Magic Quadrant for CRM Lead Management

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Automation

    2 mins read Sep 27, 2019

    Act-On customers use this powerful and intuitive multichannel marketing hub to attract prime prospects, convert more leads, increase conversion rates, and track their progress to optimize their ...

    Agile Methodology for Anti-Silo Marketing Strategies—CA Technologies’ Innovative Approach

    Suchi Adhikari Associate Editor , Ziff Davis B2B

    Collaboration & Project Management

    5 mins read Sep 09, 2019

    Breaking away from the crippling silo mentality is fundamental to the growth of any organization. Promoting effective cross-functional marketing strategies to meet company goals is vital. CA ...

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