Interactive Marketing

    Acast Reports Increase in Podcast Listens Due to Coronavirus

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Mar 25, 2020

    Acast’s data also shows a continual increase in the number of podcasts covering the novel coronavirus (covid-19) — with more than 1,400 podcast episodes now hosted on its network since Jan 22.

    EZ Texting Launches Text-to-Landline Service To Personalize Messaging

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Mar 11, 2020

    SMS marketing leader adds capabilities for businesses to send and receive personalized messages from landlines and mobile devices

    InVideo Launches AI-powered Video Editing Platform; Simplifies Video Creation Process

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Feb 19, 2020

    Invideo is a video creation platform that helps serve publishers, media companies and brands to expand audience engagement through the power of video content.

    SMS Marketing to Rise by 52% by 2023, Reports MessageMedia

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    0 mins read Feb 14, 2020

    MessageMedia’s research found that 93 percent of Americans open SMS messages, 81 percent have opened an SMS from a business, and 94 percent have clicked through a link within SMS – proving ...

    5 Simple Interactive Marketing Ideas for 2020

    Vandita Grover Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Jan 30, 2020

    Interactive marketing can drive engagement and add an element of fun to your campaigns. Here are five simple interactive marketing ideas for your 2020 strategy.

    Revcontent Introduces Native Video Marketplace, Simplifies Video Advertising

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Jan 22, 2020

    Revcontent Video allows advertisers flexibility and new strategies in testing, providing them with a whole new lever to pull to get access to Revcontent's premium brands and publishers.

    Forrester Names Accenture As a Leader in Interactive for Q4 2019

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Jan 21, 2020

    Recently, Accenture Interactive was also named a Leader in the "The Forrester Wave™: Global Digital Experience Agencies, Q4 2019.

    Carlos Restrepo Named as Lead Global Sales and Business Development by Superbam

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Jan 15, 2020

    Carlos served as CRO of OpenSlate, a global measurement and analytics company focused on digital video, where he led sales.

    The Changing Role of Webinars 

    Jim Somers Vice President of Marketing, LogMeIn

    Interactive Marketing

    3 mins read Dec 27, 2019

    Understanding webinars has been a key skill for B2B marketers in the last couple of decades. LogMeIn’s Jim Somers explains the changing role of webinars, and examples of how this staple marketing ...

    Top Experiential Marketing Trends to Look Out for in 2020

    David Rich Founder & CEO, George P. Johnson Experience Marketing

    Interactive Marketing

    3 mins read Dec 23, 2019

    From CSR integrity to engaging large-scale events and activations, what experiential marketing trends will we see in 2020? George P. Johnson SVP of Client Services David Rich examines the ...

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