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    Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Mar 31, 2020

    March 2020 has been a rollercoaster with COVID-19 and social distancing disrupting marketing. We look at the essential marketing insights from the month.

    Instagram Updates Co-Watching During Video Chat

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Social Media Marketing

    2 mins read Mar 25, 2020

    Instagram has launched new additional updates which increases the perception of pandemic COVID-19.

    How Storytelling and Extended Reality Can Captivate Customers

    Vandita Grover Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Mar 19, 2020

    This World Storytelling Day let's see how extended reality (XR) and storytelling can enhance engagement and customer experience.

    27% More Likes on Image Posts Compared to Permanent Video Posts on Instagram, Reports Mention

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Mar 12, 2020

    Mention and Hubspot analyzed over 80 million public posts and 1.6 million of the platform’s top users, uncovering unique insights for businesses to remain competitive on social media.

    Flashtalking Partners with Nielsen; Introduces Beta Social Integration For Facebook and Instagram

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Feb 20, 2020

    Companies build on their existing data-driven relationship and enable the use of Nielsen in-store conversion data within multi-touch attribution to evaluate sales lift and strengthen creative ...

    What Is the Future of Video Marketing?

    Vandita Grover Contributor, Ziff Davis B2B

    Interactive Marketing

    5 mins read Feb 17, 2020

    As video continues to dominate marketers’ strategy, let's look into the future of video marketing to help you stay ahead in the game.

    Instagram Interactions were 20 Times More Compared to Facebook, Reveals Socialbakers 2019 Q4 Report

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Feb 12, 2020

    The total interactions on Instagram were nearly 20 times larger than those on Facebook. So, even though the top 50 brands published more posts on Facebook.

    Will Instagram Be the Most Important Social Marketing Channel in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Jan 08, 2020

    What will the future of Instagram in 2020 be like? How will marketers cope with the phasing out of likes? Will IGTV be a successful marketing tool? Let’s find out.

    6 Best Practices for Real Estate Social Media Marketing in 2020

    Madhura Gaikwad Freelance Contributor, Ziff Davis

    Social Media Marketing

    10 mins read Jan 06, 2020

    Real estate social media marketing is a great channel to build a community and generate quality leads. Learn about the advantages with best practices to follow in real estate social media marketing.

    How to Get Instagram Influencers Onboard with Your Brand

    Yann Benichou Co-founder, iFluenz

    Influencer Marketing

    4 mins read Jan 03, 2020

    Instagram influencers have a huge impact on followers buying behavior. You need to know the right ways to get them on board with your brand. Here’s how you can do it, says, Yann Benichou Blogger, ...

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