Greg Archibald Joins InMobi as the SVP Media, North America

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Apr 03, 2020

    Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech.

    Expert Analysis of the Latest CX News Feat. Adobe, Sprinklr, Freshworks, Lytics | S3 EP 03


    mins read Mar 03, 2020

    David Raab, Anand Thaker, and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers.  Featuring the latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro ...

    What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

    Kayla Matthews Blogger, Productivity Bytes


    5 mins read Nov 08, 2019

    With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. This article explores the basics of mobile ad network and the ...

    Why You Need to Embrace Cross-Device Attribution

    Prajwal Barthur Product Head, Device Monetization & Attribution, InMobi

    Performance & Attribution

    6 mins read Jul 12, 2019

    Your consumers use multiple devices. Your marketing attribution needs to keep up. With cross-device attribution, you can increase transparency and viewability, thus gaining a far more reliable view on ...

    InMobi On-Boards Tarun Khanna to Its Board of Directors

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Jun 27, 2019

    Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School, where he has sought for over two decades to study the drivers of entrepreneurship in emerging markets as a means of ...

    The InMobi Group Unveils TruFactor, a Secure Data Platform for Telcos

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Feb 25, 2019

    Announced at Mobile World Congress, TruFactor delivers increased user privacy, improves the customer experience and helps drive growth for telcos

    New Survey Reveals True Attitudes on Mediation and In-App Header Bidding

    Andrew Gerhart VP, Publisher Platforms, InMobi


    5 mins read Nov 09, 2018

    In-app header bidding and mediation are prominent buzzwords in the AdTech industry today, but what are app publishers’ actual attitudes around the technology? A recent survey from InMobi asked app ...

    MTA WEEK WATCH: InMobi partners with Microsoft, AT&T acquires AppNexus, Google making changes in its ad stack!

    Sonali Datta Former Editor, MarTech Advisor

    Martech News

    7 mins read Jul 02, 2018

    MTA Week Watch summarizes the top news, articles, insights and interviews to make it easy for readers to find and read the big features this week.

    InMobi Announces Strategic Partnership with Microsoft to Empower New Cloud-Based Enterprise Platforms

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    3 mins read Jun 26, 2018

    InMobi, a  provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp

    Not All In-App Header Bidding is Equal

    Srinivas KC VP & GM, Video, InMobi


    7 mins read Mar 29, 2018

    The media and publishing ecosystem is at the cusp of re-inventing itself, and the changes are driving mobile-first publishing to evolve to the new order. In 2018 we’ve seen an increasingly positive ...

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