Influencer 2

    4 Insights Learned From Analyzing 55 Influencer-To-Consumer Brands

    Abby Katz Senior Marketing Manager, Mavrck

    Influencer Marketing

    4 mins read Dec 02, 2019

    Influencer marketing platform, Mavrck analyzed 55 influencer-to-consumer (ITC) brands to learn more about the proliferation of ITC brands and why this trend is taking the influencer marketing space by ...

    Syndicating User and Influencer-Generated Content Beyond Brand Borders

    Jennifer Bakunas Assistant Account Executive, Havas Formula

    Influencer Marketing

    4 mins read Jul 17, 2019

    UGC and IGC have proven their worth on brand websites and social channels. Secure the path to purchase by syndicating this visual content to your retailer partner product pages, writes, Jennifer ...

    Hiring Influencers in 2019

    Aaron Brooks Co-Founder and Director, Vamp

    Influencer Marketing

    3 mins read Dec 20, 2018

    Writers, videographers, community managers – the role of social media content creators is changing fast says Vamp’s Aaron Brooks.

    First Party or The Party’s Over For Influencer Marketing

    Tim C COO, CreatorIQ

    Influencer Marketing

    4 mins read Nov 05, 2018

    With creator campaigns proving effective for brands, advertisers for Fortune 500 and direct-to-consumer brands; how can the industry ensure continued growth? It all comes down to authenticated metrics ...

    What Is Data Visualization? Examples, Tools & Benefits in Marketing

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Customer Data Management

    5 mins read Aug 23, 2018

    Modern marketing has now evolved to be a fusion of art and science. The art aspect helps you churn out creative content day after day, and the science aspect includes facts and figures, what worked ...

    Inverting the Current Model to Influencer Identification and Targeting

    Chris Lynch Chief Marketing Officer, Cision

    Influencer Marketing

    6 mins read Aug 08, 2018

    Despite the fact that brands want to generate more earned media from influencer programs, so much of the process is still left to guesswork and feelings. To truly understand whether an influencer will ...

    Best Practices: Content Marketing for Driving Quality SEO and Inbound Customers

    Alon Alroy Co-Founder and Chief Marketing Officer, Bizzabo


    7 mins read May 07, 2018

    Alon Alroy, Co-Founder & CMO at Bizzabo shares key tactics to develop a content marketing program that drives results for your business

    Modern Beauty is Personal, Digital, and Direct

    Alon Waks VP of Marketing, Bizzabo

    Customer Experience

    7 mins read Apr 06, 2018

    The beauty industry is one in which the customer experience has a monumental impact on whether or not the consumer decides to stay with a brand or to move on to others. In an industry where new, fresh ...

    Managing the MarTech Stack: Top 5 Tools for Performance Measurement

    Michele Frost Vice President, Digital, PAN Communications

    Performance & Attribution

    6 mins read Mar 29, 2018

    Michele Frost, Vice President Digital at PAN Communications, discusses the tools your brand should be using to measure performance in the upcoming year

    What Can Brands Learn from the Buzz Around the Oscars?

    Paul Vivant CEO & Co-founder, Digimind

    Social Media Marketing

    5 mins read Mar 27, 2018

    If there was a single theme which reigned dominant during the 90th Academy Awards, it was the continuing fight for gender equality. The Oscars have occurred annually every year since 1929, however the ...

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