Abby Katz Senior Marketing Manager, Mavrck
Influencer marketing platform, Mavrck analyzed 55 influencer-to-consumer (ITC) brands to learn more about the proliferation of ITC brands and why this trend is taking the influencer marketing space by ...
Jennifer Bakunas Assistant Account Executive, Havas Formula
UGC and IGC have proven their worth on brand websites and social channels. Secure the path to purchase by syndicating this visual content to your retailer partner product pages, writes, Jennifer ...
Aaron Brooks Co-Founder and Director, Vamp
Writers, videographers, community managers – the role of social media content creators is changing fast says Vamp’s Aaron Brooks.
Tim C COO, CreatorIQ
With creator campaigns proving effective for brands, advertisers for Fortune 500 and direct-to-consumer brands; how can the industry ensure continued growth? It all comes down to authenticated metrics ...
Indrajeet Deshpande Contributor, Ziff Davis B2B
Modern marketing has now evolved to be a fusion of art and science. The art aspect helps you churn out creative content day after day, and the science aspect includes facts and figures, what worked ...
Chris Lynch Chief Marketing Officer, Cision
Despite the fact that brands want to generate more earned media from influencer programs, so much of the process is still left to guesswork and feelings. To truly understand whether an influencer will ...
Alon Alroy Co-Founder and Chief Marketing Officer, Bizzabo
Alon Alroy, Co-Founder & CMO at Bizzabo shares key tactics to develop a content marketing program that drives results for your business
Alon Waks VP of Marketing, Bizzabo
The beauty industry is one in which the customer experience has a monumental impact on whether or not the consumer decides to stay with a brand or to move on to others. In an industry where new, fresh ...
Michele Frost Vice President, Digital, PAN Communications
Michele Frost, Vice President Digital at PAN Communications, discusses the tools your brand should be using to measure performance in the upcoming year
Paul Vivant CEO & Co-founder, Digimind
If there was a single theme which reigned dominant during the 90th Academy Awards, it was the continuing fight for gender equality. The Oscars have occurred annually every year since 1929, however the ...
