Neha Pradhan Editor Interviews, Ziff Davis B2B
Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy!
Merilyn Pereira Editor, Ziff Davis B2B
February 2020 kept us all on our toes with special celebrations, news, and many reports and studies. Here are the essential marketing updates for the month.
Matt Austin Vice President, Identity Management, Merkle
In this article, we’ll examine three key steps to establishing an identity strategy for hyper-personalization Matt Austin, Vice President, Identity Management at Merkle, explores this question, ...
This week we talk about making sensible Martech stack decisions in the giant Martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s ...
Daniel Heer Founder & CEO, zeotap
Recently Google announced that is would phase out support for third-party cookies on Google Chrome. In this article, Daniel Heer, co-founder and CEO, zeotap, explores its implications and how it will ...
Ankur Srivastava Senior Director, Product Management, PubMatic
With the pending death of third-party cookies, this piece from Ankur at PubMatic dives into why collaboration across the ad-tech ecosystem is key to finding a scalable solution for identity resolution ...
Devon DeBlasio Product Marketing Director, Neustar
Devon DeBlasio, Product Marketing Director at Neustar, believes that the pool of true deterministic linkages is dried up and marketers need to start looking to advanced methods for resolving and ...
Joel Pulliam Founder & CEO, Conversant
Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands.
Chitra Iyer Editor in Chief, Ziff Davis B2B
Editor-in-Chief, Chitra Iyer, explains what identity graph is and its utilities for marketers.
Chitra Iyer Editor in Chief, Ziff Davis B2B
Customer Data Management (CDM) is the processes of acquiring, analyzing, and organizing customer data. Learn more about its key components, best practices and technology platforms with examples.
