Identity Management

    SheerID Expands Its Identity Marketing Platform to Help Medical Community Tackle COVID-19

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Data Management

    2 mins read Apr 09, 2020

    SheerID expands identity marketing platform enabling brands to verify doctors, nurses, and other health workers around the globe to ensure benefits go to intended populations

    ALC Provides Essential Data Free to Government and Companies to Tackle COVID-19

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Mar 25, 2020

    Largest Provider of Household Data To Provide Free Access To Data on U.S Population for Research and Technology Solutions Related to COVID-19.

    The Barriers to Great Personalization

    Matthew Mobley Chief Technology Officer, Merkle

    Customer Experience

    4 mins read Mar 23, 2020

    In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the ...

    Jivox Integrates with LiveRamp, Improves Privacy and Personalization

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Mar 18, 2020

    LiveRamp’s consent and preference management, identity platform, and deterministic identity graph, combined with Jivox’s anonymous ID and online first-party data, will provide brands with the most ...

    3 Step Identity Strategy for Hyper-Personalization

    Matt Austin Vice President, Identity Management, Merkle

    Customer Experience

    4 mins read Feb 25, 2020

    In this article, we’ll examine three key steps to establishing an identity strategy for hyper-personalization Matt Austin, Vice President, Identity Management at Merkle, explores this question, ...

    Merkle Launches Merkury, an Identity Resolution Platform; Acquires 4Cite Marketing

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Data Management

    3 mins read Feb 12, 2020

    Merkury provides clients with a complete identity and data platform, including identity resolution, third-party data, marketing technology integrations, and data privacy clean rooms.

    5 Identity Resolution Myths That Could Be Causing a Crisis

    Devon DeBlasio Product Marketing Director, Neustar

    Customer Data Management

    3 mins read Jan 14, 2020

    Devon DeBlasio, Product Marketing Director at Neustar, believes that the pool of true deterministic linkages is dried up and marketers need to start looking to advanced methods for resolving and ...

    BigID, an Identity Intelligence Company Raises $50M In Funding

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Data Management

    2 mins read Jan 08, 2020

    BigID uses advanced machine learning and identity intelligence to help enterprises better protect their customer and employee data at petabyte scale.

    PubMatic Launches Identity Management Solution, Improves Programmatic Monetization

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Jan 07, 2020

    Publishers can improve programmatic monetization with an enterprise extension of Prebid’s User ID module.

    4 Identity Resolution Strategies to Drive Marketing

    Joel Pulliam Founder & CEO, Conversant

    Customer Data Management

    3 mins read Nov 25, 2019

    Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands.

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