Google Ads 2

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    Yelp vs. Google: Which Is the Best Marketing Option for SMBs?

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    SEO

    5 mins read Jan 29, 2020

    Yelp has millions of registered users in the U.S., but the ubiquity of Google cannot be denied. Let's look at Yelp vs. Google to find out which one to prioritize.

    Lytics Integrates With Google Marketing Platform To Drive Better ROI

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Dec 13, 2019

    Marketers can now share customer segments, affinities, and other metrics between Lytics and Google Ad Campaigns for more precise targeting and increased ROI.

    RevJet Ad Experience Platform Expands Its Support To Google Native Ads

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Display and Native Advertising

    2 mins read Dec 13, 2019

    Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users.

    First-Price Auctions: A Key Piece of The Transparency Puzzle 

    Suju Rajan VP, Head of Research, Criteo

    Adtech

    3 mins read Nov 27, 2019

    In March, Google announced that they’d be changing their Ad Manager Display auctions from a traditional second-price auction to a first-price auction. Google’s move provides publishers with a ...

    Google Introduces New Features to Help Advertisers Comply With CCPA

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Nov 22, 2019

    With the addition of Restricted Data Processing, Google claims that it is intended to help advertisers, publishers and partners meet their California Consumer Privacy Act compliance needs.

    Google Remarketing Ads: Your Guide to Reducing Ad Spends and Boosting Impact in 2020

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Adtech

    5 mins read Nov 20, 2019

    Google remarketing can help boost brand recall and improve conversions. Learn what is Google remarketing and how to optimize costs in 2020.

    Constant Contact Releases SEO Tools To Help Marketers To Be Found Online

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    SEO

    2 mins read Oct 18, 2019

    SEO tools, Google Ads, social advertising, landing pages and more help small businesses find new customers.

    What Is an Ad Network? Definition, Types, and Examples

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Adtech

    11 mins read Oct 17, 2019

    An ad network is an aggregator of ad inventory. Learn about the types of ad networks, how they work, and the top ad networks available.

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