Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers


    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    10 mins read Mar 31, 2020

    Social distancing and remote work are essential during the coronavirus pandemic. How will marketing change as COVID-19 impacts consumer behavior?

    Impact of Brexit: 6 Ways for Marketers to Manage Global Businesses

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Martech News

    10 mins read Mar 17, 2020

    Leading global marketers share tips on how businesses can manage the impact of Brexit on their businesses, and more. Dive in now!

    Marketing Updates from Feb. 2020: Featuring Salesforce, Merkle, Uber, and More

    Merilyn Pereira Editor, Ziff Davis B2B

    Marketing Automation

    8 mins read Feb 28, 2020

    February 2020 kept us all on our toes with special celebrations, news, and many reports and studies. Here are the essential marketing updates for the month.

    16 Years of Facebook: A Marketing Evolution Story

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Social Media Marketing

    8 mins read Feb 04, 2020

    What started as a knock-off of Hot or Not in a dorm room at Harvard went on to become a social media giant. As Facebook turns sixteen, let’s look at the evolution of the platform.

    Facebook Marketing in the Time of #Deletefacebook

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Martech Skills

    5 mins read Jan 30, 2020

    The #deletefacebook trend is complicating marketing on Facebook. We turn to industry professionals for tips, tricks, and insights to create a Facebook marketing strategy.

    3 Technology-Driven Transformations That Will Reshape Digital Advertising in 2020

    Ivan Guzenko CEO, SmartyAds


    4 mins read Jan 17, 2020

    In an overcrowded ad tech environment, those players and brands that will take into account the significance of direct-to-customer communication, supply-path optimization and FAANG prevalence, have ...

    6 Best Practices for Real Estate Social Media Marketing in 2020

    Madhura Gaikwad Freelance Contributor, Ziff Davis

    Social Media Marketing

    10 mins read Jan 06, 2020

    Real estate social media marketing is a great channel to build a community and generate quality leads. Learn about the advantages with best practices to follow in real estate social media marketing.

    10 Best Social Media Marketing Books to Read in 2020

    Madhura Gaikwad Freelance Contributor, Ziff Davis

    Social Media Marketing

    10 mins read Jan 03, 2020

    Social media marketing books are an ideal source of learning and inspiration by experienced professionals. Learn about our favorite top 10 social media books for 2020

    Is Facebook Still Important for B2B Marketing in 2020?

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Dec 18, 2019

    Marketers have experienced Facebook's organic reach decline in past months and are concerned. Is Facebook still a viable marketing tool in 2020? Let's find out.

Load More Stories