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    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers

    Adtech

    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    Top 10 Instagram Marketing Strategy Tips for 2020

    Madhura Gaikwad Freelance Contributor, Ziff Davis

    Social Media Marketing

    10 mins read Jan 08, 2020

    Instagram has proved to be one of the most engaging platforms in social media marketing. Here are 10 tips to optimize your Instagram marketing strategy for 2020.

    Issuu Introduces Issuu Promote, a Story Ad Integration Tool for Facebook and Instagram

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Social Media Marketing

    2 mins read Nov 06, 2019

    New Issuu Story Cloud Feature Increases Content Velocity, Enabling Marketers and Creators to Easily Turn Social Media Stories Into Ads for Facebook and Instagram.

    Outbrain Survey Reports 57% of Customers Understand Native Ads Compared to Facebook Ads

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Aug 07, 2019

    Results found that consumers trust and understand Native discovery feeds over Facebook.

    3 Tips to Track Marketing Attribution with Google Analytics and Facebook Attribution

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Performance & Attribution

    5 mins read Jul 31, 2019

    Marketing attribution helps marketers identify the right channels to reach and engage customers and understand what’s leading to drop-offs. Learn how to use Google Analytics and Facebook Attribution ...

    Social Media Advertising Made Easy With AdTech Tools

    Roberta Camarena EVP Global Publishing, Placeit

    Social Media Marketing

    6 mins read Jul 04, 2019

    Roberta Camarena, Organic Content Marketer at Placied, talks about the AdTech revolution and how it continues to evolve. She also shares her insights on AdTech tools and how thay can help marketers ...

    Top 8 Mobile Advertising Platforms for 2019

    Vandita Grover Contributor, Ziff Davis B2B

    Mobile Marketing

    5 mins read Jun 27, 2019

    Mobile advertising platforms can help drive engagement and conversions. Learn about eight platforms that can help every marketer optimize their ad spend.

    Facebook’s Privacy Issues Won’t Affect Marketers Using Best Practices

    Amy Rumpler Vice President, Centro

    Social Media Marketing

    3 mins read Apr 22, 2019

    Facebook needed to enact changes to prevent discriminatory advertising practices on its system as advertisers will no longer have some tools for targeting or blacklisting certain audiences writes, Amy ...

    Breaking up with Facebook: Where to Advertise in a Post-Facebook World

    Kazu Takiguchi CEO/Founder, Creadits

    Social Media Marketing

    5 mins read Apr 18, 2019

    Why marketers looking for greener pastures, including Pinterest and TikTok. It's all about balance, and the reality is that a healthy mix of marketing options other than Facebook ,writes, Kazu ...

    Mutesix Expands Leadership in Business Development, Creative Strategy, Paid Search to Focus on Enterprise Consumer Brands

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Digital Transformation

    3 mins read Jan 23, 2019

    MuteSix – a funnel digital and creative agency – today announced four new hires to its seasoned leadership team.

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