Email Delivery

    How To Make Non-Boring Content For Your Email Campaign

    Connie Benton Freelancer , Independent

    Marketing Automation

    3 mins read Dec 04, 2019

    Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. Here’s what you have to do to compel people to read your ...

    7 Ways to Make Your Company’s Email Marketing Strategy a Success

    Alex Lieberman Founder and CEO , Morning Brew,

    Marketing Automation

    4 mins read Oct 28, 2019

    Businesses often write off email marketing as a tool of the past, but the right strategy can help establish strong connections with customers and drive company growth. It’s important to understand ...

    Litmus Introduces Its New, Redesigned Platform

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Automation

    2 mins read Oct 11, 2019

    The newly redesigned Litmus platform has introduced three new features that will bring more visibility in campaigns.

    250ok Releases New Email Validation Feature; Improves Insights to Optimize Email Campaigns

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Automation

    2 mins read Jul 30, 2019

    New list validation feature leverages a proprietary multi-step system and brings marketers more accurate insights to optimize their email campaigns.

    Twilio SendGrid Introduces New Email Test Feature, Optimizes Email Campaigns

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Automation

    2 mins read Jul 10, 2019

    New functionality enables customers to optimize email campaigns across automated and recurring series, one-time campaigns and transactional mail

    91% Emails Reach Intended Audience Says Return Path Report

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Automation

    2 mins read May 15, 2019

    Senders scoring 91-100 (the best possible reputation score) had 91 percent of their messages delivered. This figure drops to 71 percent for senders scoring 81-90, and 44 percent for senders scoring ...

    Sparkpost Announced Sparkpost Signals, a Data Driven Email Intelligence Platform

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Automation

    2 mins read May 14, 2019

    SparkPost unifies the email delivery and analytics markets with the world’s largest data footprint -- an important step forward in the data-driven future of email

    Two Changes in Email Validation that have Improved Marketing Data

    Tom Burke Chief Executive Officer , TowerData

    Marketing Automation

    4 mins read Feb 21, 2019

    Two vital evolutions in the Email Validation space are improving how marketers access clean data and ensure data validity, writes, Tom Burke, CEO, TowerData.

    Top 3 Email Marketing Automation Campaigns on a Limited Budget

    Vandita Grover Contributor , Ziff Davis B2B

    Marketing Automation

    5 mins read Dec 13, 2018

    Setting up your email marketing automation campaign on a limited budget? Here are three low budget email marketing automation tips.

    How to Get Creative with Personalization for Transactional Email

    Matt Harris Chief Executive Officer , Dyspatch formerly Sendwithus

    Marketing Automation

    8 mins read Sep 21, 2018

    Matt Harris of Sendwithus shares tips for personalizing transactional or triggered emails based on customer data or behavior.

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