Email Campaigns

    How Marketers Can Use the Power of Exit-Intent Pop-Ups to Get More Newsletter Subscribers

    Ugi Djuric CEO, Contenthorse

    Marketing Automation

    4 mins read Apr 09, 2020

    Email campaigns should be an essential part of your sales strategy. An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest news, ...

    How to Get Brand Protection When Getting Email

    Emily Andrews Marketing Specialist, Community Contributor

    Marketing Automation

    4 mins read Apr 07, 2020

    It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily ...

    Predictive Analytics Methods to Improve Email Marketing

    Michael Ethan Marketing Manager, Blue Mail Media

    Marketing Automation

    4 mins read Apr 06, 2020

    Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you ...

    Is Gmail Swinging the Vote for President? Not a Chance

    Tom Sather Senior Director Marketing, Validity

    Marketing Automation

    3 mins read Mar 16, 2020

    Inbox providers like Gmail leverage technology to improve relevancy and experience, which has proved challenging for some presidential candidates to overcome, writes, Tom Sather is a Senior Director ...

    In the Age of Privacy, Retention Is the New Acquisition

    April Mullen Director of Strategic Insights, SparkPost

    Marketing Automation

    4 mins read Feb 21, 2020

    New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. That makes retention more ...

    What it Takes to Be a World-Class Email Marketer

    Tom Sather Senior Director Marketing, Validity

    Marketing Automation

    4 mins read Jan 23, 2020

    The ever-evolving landscape of email marketing continues to prove challenging for some organizations. In order to stay ahead of the curve, marketers must incorporate best practices of today while ...

    Smart Tips to Find the Best Time To Improve Email Marketing Response Rate

    Morris Edwards Web developer & Marketing Strategist, Awebstar

    Marketing Automation

    4 mins read Jan 15, 2020

    Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the ...

    Email Marketing: 5 Tips to Create Great Email Content

    Connie Benton Co-Founder & CEO, Independent

    Marketing Automation

    3 mins read Dec 04, 2019

    Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. Here’s what you have to do to compel people to read your ...

    Top 10 Best Email Marketing Services Software Platforms for 2020

    Madhura Gaikwad Freelance Contributor, Ziff Davis

    Marketing Automation

    10 mins read Dec 03, 2019

    Email marketing software platforms enable marketers to seamlessly integrate and execute email marketing campaigns. We summarize the ten best email marketing software platforms for 2020.

    Increasing Your Revenue by 11% on Black Friday is as Simple as Sending an Email

    Pini Yakuel Chief Executive Officer, Optimove

    Marketing Automation

    3 mins read Nov 22, 2019

    Research by Optimove shows that campaigns sent on Black Friday increased revenue by 11% on average, and reactivation rates doubled on the week of Black Friday and Cyber Monday, says, Pini Yakuel, CEO ...

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