Drift 2

    Conversational Marketing Platform, Drift Acquires Giant Otter; Launches Drift Automation

    Ameya Dusane Content Coordinator , MarTech Advisor

    Machine Learning & AI

    2 mins read Sep 04, 2019

    After HYFY and Siftrock, Giant Otter is the third company to be acquired by Drift. Giant Otter’s strengths will add value to the Drift AI Lab & innovations therein.

    Report Reveals 46% of Millennials Want ChatBots to Provide Answers to Their Simple Questions

    Ameya Dusane Content Coordinator , MarTech Advisor

    Content Experience

    0 mins read Jul 17, 2019

    Despite acknowledging the benefits that chatbots can provide—like being able to answer questions and resolve issues quickly, 24/7—buyers are still 2X more likely to say that chatting with a live ...

    Drift Integrates With Pendo to Improve Sales Support

    Ameya Dusane Content Coordinator , MarTech Advisor

    Sales Enablement

    2 mins read Jun 11, 2019

    New integration will help start more timely in-product sales and support conversations.

    Drift's New Video Platform Makes B2B Buying Simpler and More Conversational

    Ameya Dusane Content Coordinator , MarTech Advisor

    Interactive Marketing

    2 mins read Jun 10, 2019

    Drift is a conversation-driven marketing and sales platform. With its quickly evolving set of tools and playbooks, Drift unlocks the insights buried in conversations to accelerate business success.

    Being Strategic About Marketing Ops + Google's Intent Insight: with Jocelyn Brown, Allocadia | 42

    Podcasts

    mins read May 20, 2019

    It’s all about being ‘contextual’ this week on The Talking Stack! You hear the word ‘contextual’ and you think this is going to be about CX..but today we are talking about it in two ...

    Adobe and Drift Announce Conversational Account-Based Experience for Marketo Engage

    Ameya Dusane Content Coordinator , MarTech Advisor

    Account Based Marketing (ABM)

    2 mins read Mar 29, 2019

    Conversational ABM™ for Marketo Engage Empowers B2B Marketers to Advance Personalization Beyond Content, Powering Real-time Conversations with Target Accounts

    Drift Boosts Senior Leadership with Five Hires Across Teams

    Ameya Dusane Content Coordinator , MarTech Advisor

    Sales Enablement

    3 mins read Jan 11, 2019

    Drift, the conversational marketing platform, today announced that it has added five new senior leaders across sales, marketing and engineering:

    16 | Conversational Advertising, Throttling, and yet another Blockchain Pilot!

    Podcasts

    mins read Sep 10, 2018

    Week of 3rd September to 7th September 2018   1. Demandbase announces new technology for B2B marketers and advertisers:   We talk about: What does this particular announcement ...

    12 | B2B + B2C Marketing Milestones

    Podcasts

    mins read Aug 14, 2018

    Week of 6th August to 10th August 2018   1. The evolution of B2B Marketing   In the B2B context, Segmentation, Prospect Intel, and Content Marketing remain at the top of the CMOs ...

    Drift Introduces 'Drift Intel' to Eliminate Friction For B2B Buyers

    Ameya Dusane Content Coordinator , MarTech Advisor

    Sales Enablement

    3 mins read Aug 07, 2018

    Drift, the conversational marketing, and sales platform brings B2B marketers one step closer to a world without forms today with the launch of Drift Intel

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