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    Top 10 Digital Marketing Books to Read for 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Content Marketing

    12 mins read Mar 30, 2020

    Digital marketing is a dynamic discipline. To keep you updated, we have compiled a list of ten digital marketing books you must read in 2020.

    Dentsu Data Labs and Adverty Report, Non-intrusive In-game Ads are Favored More by Mobile Users

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Mobile Marketing

    2 mins read Mar 19, 2020

    Study reveals seamless in-game advertising delivers significant ad awareness and brand recall in brand safe environments that offers a 31% more positive user experience compared to web display ...

    MightyHive Names Julien Coquet New Director of Analytics

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Display and Native Advertising

    2 mins read Feb 25, 2020

    Julien has worked for prestigious brands such as Audi, Bayer, Cartier, Havas, Home Depot, L’Oréal, Nestle, Peugeot, Samsung and more.

    How Will Display and Native Advertising Work Without Third-Party Cookies?

    Maciej Zawadzinski Co-founder & CEO, Clearcode & Piwik PRO

    Display and Native Advertising

    4 mins read Feb 21, 2020

    With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about ...

    MightyHive Names Joaquin Murillo as Director of Account Operations

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Display and Native Advertising

    2 mins read Dec 12, 2019

    Murillo brings more than 19 years in social media advertising, search engine marketing (SEM), search engine optimization (SEO), web analytics, programmatic advertising and insights generation across a ...

    What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Adtech

    12 mins read Nov 01, 2019

    Native advertising is the form of advertising that adapts to the ad space. Learn about the native ad channels, components, benchmarks, and best practices.

    What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Adtech

    11 mins read Oct 17, 2019

    Display advertising is the use of visual media for online marketing. Learn about the types of display ads, networks, and management with examples.

    Top 10 B2B Display Advertising Strategies for 2020 and Beyond

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    Adtech

    5 mins read Sep 26, 2019

    As we head towards 2020, it becomes imperative to have a B2B display advertising strategy. Here is a list of ten strategies you can use.

    Adform Accredited by MRC for Its Display and Video Advertising Technology

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Adtech

    2 mins read Sep 25, 2019

    This announcement comes on the heels of Adform being named a Leader in Gartner’s second Magic Quadrant for Ad Tech.

    Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

    Jonathan Lim Sales & Business Development, Microsoft

    Display and Native Advertising

    5 mins read Sep 23, 2019

    With new technology and newer targeting options, it’s easier to align your business goals with specific targeting tactics. Jonathan Lim, from Microsoft Advertising, talks through how native ad ...

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