Digital Advertising

    Digital OOH will Explode in 2020. Here’s Why

    Michael Provenzano CEO & Co-founder , Vistar Media

    Adtech

    4 mins read Feb 13, 2020

    Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five ...

    Trade House Media Partners with The Media Trust To Boost Transparency & Ad Performance for Publishers

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Feb 12, 2020

    Trade House Media provides Ad Management as a Service for digital media owners and the integration with The Media Trust will add a further layer of security for their publishers.

    It’s Finally Over for the 3rd party Cookie — What Now?

    Daniel Heer Founder & CEO , zeotap

    Adtech

    4 mins read Feb 10, 2020

    Recently Google announced that is would phase out support for third-party cookies on Google Chrome. In this article, Daniel Heer, co-founder and CEO, zeotap, explores its implications and how it will ...

    TVSquared Launches Multi-Touch Attribution Solution For Video Advertising

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Interactive Marketing

    2 mins read Feb 05, 2020

    Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV.

    Bandwagon Check: Will Contextual Go the Same Way as Native? 

    Abe Storey CEO , Rhombus

    Display and Native Advertising

    4 mins read Feb 04, 2020

    Digital advertising has been dominated by audience targeting for many years. Now—prompted by legislation like GDPR and CCPA—it’s swinging back toward contextual targeting. This sudden shift ...

    Talon Appoints Industry Veteran Jim Wilson as the Chief Executive Officer US

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Jan 30, 2020

    Talon Outdoor is a truly independent Out of Home (OOH) media specialist and a significant player in the OOH agency sector with a focus.

    3 Technology-Driven Transformations That Will Reshape Digital Advertising in 2020

    Ivan Guzenko CEO , SmartyAds

    Adtech

    4 mins read Jan 17, 2020

    In an overcrowded ad tech environment, those players and brands that will take into account the significance of direct-to-customer communication, supply-path optimization and FAANG prevalence, have ...

    What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

    Indrajeet Deshpande Contributor , Ziff Davis B2B

    Content Marketing

    12 mins read Jan 16, 2020

    Outbound marketing is primarily the push marketing tactics to reach users at scale. Learn more about outbound marketing, its strategies and best practices for 2020.

    Human vs. Machine: In Advertising, We’re Both Winning

    Lance Brothers Chief Revenue Officer , NCSolutions

    Adtech

    3 mins read Jan 13, 2020

    If the 2010s were all about building the foundation of advertising effectiveness, the 2020s will be about the combined power of humans and machines. In the next era of marketing, people matter as much ...

    Merkle Launches New Stream Media, Enhances Digital Advertising for Retailers

    Ameya Dusane Sr. Content Operations Associate , MarTech Advisor

    Adtech

    2 mins read Jan 10, 2020

    As a part of the launch, Merkle has selected Google Marketing Platform and Google Ad Manager to execute their partners’ media buys more effectively.

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