Adobe XD Update: Do You Need a UX Design Tool With Voice Integration?

    Merilyn Pereira Editor, Ziff Davis B2B

    UX and CRO

    8 mins read Mar 24, 2020

    Adobe's upgraded prototyping tool Adobe XD now enables audio. How can marketers benefit from it? We asked Mark Webster, director of product at Adobe.

    Cyberbullying: Is Your Brand Safe by Design?

    Carlos Figueiredo Director of Community, Trust & Safety, Two Hat Security

    UX and CRO

    3 mins read Dec 30, 2019

    Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening ...

    3 Ways to Design Rapid Testing Capable of Transforming Your Business

    Patty Parobek Director of Integrated Marketing Strategy, Tenlo

    Digital Transformation

    4 mins read Nov 07, 2019

    There are a handful of times when rapid testing in B2B shines: when you’re unsure if a new marketing channel would work; when you’re bringing a new product to market; when you need to test new ...

    22 Free Design Tools to Enhance Your Content Marketing Strategy

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    UX and CRO

    10 mins read Jul 10, 2019

    Looking to enhance your content marketing efforts through visuals? Here are 22 free design tools that will help.

    5 Design Trends to Look For in 2019

    Chris Finneral CEO & Co-Founder, Sketchdeck

    UX and CRO

    3 mins read Jan 03, 2019

    Marketing teams today are often saddled with design tasks but learning the ins and outs of design leaves little time for spotting growing design preferences. Chris Finneral, Founder of Sketchdeck, ...

    Why Design Fails (Hint: It’s the Data)

    Matty Wishnow Managing Director, Experience Design & Optimization, Accenture Interactive

    UX and CRO

    7 mins read Nov 29, 2018

    With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. It’s not. So Why does bad design keep happening? It’s the data. More ...

    Design Thinking in the Digital Age

    Sunil Karkera Global Head of TCS Interactive, Tata Consultancy Services

    UX and CRO

    7 mins read Sep 24, 2018

    Design thinking is widely viewed as the best approach to generating and testing new ideas, new user experiences and new opportunities because it starts with a hypothesis, not requirements – it’s a ...

    How to Put on Your Creative Hat and Design Better Ads

    Megan Sullivan-Jenks Director of Marketing & Communications, Choozle

    UX and CRO

    5 mins read Nov 29, 2017

    Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle talks about the driving force of the most successful digital advertising campaigns are quality creatives that draw attention and ...

    Marketing-as-a-Service (MaaS): What is it and Why do SMBs need it?

    Sushman Biswas Feature Writer, Ziff Davis B2B

    Marketing Automation

    5 mins read Sep 14, 2017

    In the face of rapidly changing market needs and evolving customer demands, marketing teams must embrace a lean, agile and flexible model for executing marketing ops. Is Marketing-as-a-service the ...

    5 Steps to Designing Captivatingly Charismatic Creative

    Charles Cantu Founder and CEO, Huddled Masses

    UX and CRO

    5 mins read May 24, 2017

    Charles Cantu, CEO, Huddled Masses delves into the necessary steps marketers need to take to create and design multiple creative sets for programmatic campaigns, taking into account the many ...

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