Datadriven Marketing

     The Age of Data: Navigating the Talent Crunch

    Jared Rodecker VP, Advanced Analytic Solutions , RAPP

    Marketing Analytics

    3 mins read Dec 09, 2019

    Data lets marketers evolve their campaigns to fit feedback, but the industry doesn’t have the data scientists it needs. What’s the cause for the talent gap, and how can agencies attract data ...

    Tremor Video Expands Data-Driven ACR Solutions to Accelerate Advertising Campaigns

    Ameya Dusane Content Coordinator , MarTech Advisor

    Adtech

    2 mins read Dec 06, 2019

    Tremor Video sits at the intersection of Connected TV, data and video – advancing all elements together to ensure advertising can scale efficiently.

    ClearSlide Updates its Email Functionality and AI-powered Spam Check

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Automation

    2 mins read Dec 06, 2019

    Winter 2020 update facilitates smarter email outreach and enables marketing and sales teams to collaborate on content strategy

    A Marketer’s Guide to Data-Driven, Omnichannel Engagements for Increased Brand Loyalty

    Ryan Kam Chief Marketing Officer , Five9

    Data Governance

    4 mins read Dec 05, 2019

    Customer expectations are forcing marketers to evaluate the way they provide service and customer care. Today’s customers demand a consistent experience regardless of location or device, and expect ...

    Turning Data into a Viable Business Asset: The Challenges of Value Realization

    Yingwu Gao Vice President of Product , Pactera EDGE

    AI in Marketing

    4 mins read Nov 29, 2019

    Yingwu Gao, Pactera Edge, in this article talks about how artificial intelligence is transforming the data into a powerful tool and how companies are making their smart technology – smarter.

    Research Findings: The Ill Effects of Data Pollution Are Skyrocketing in Marketing Organizations

    Rohit Chowdhury Chief Data Officer , Infogroup

    Marketing Analytics

    4 mins read Nov 28, 2019

    "Big" data is not always "better." Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that ...

    Improve Your Customer Experience with the Right Price

    Ben Blaney Vice President Business Consulting , Vendavo

    Customer Experience

    3 mins read Nov 28, 2019

    What better way to delight your customer than with a price they are comfortable paying? A data-driven approach to pricing will help satisfy customers, give you a way to measurably manage customer ...

    Actionable Intelligence Makes for a More Successful Holiday Season

    Smriti Kataria Director , Near

    E-Commerce

    3 mins read Nov 27, 2019

    As holiday season dawns upon the marketers, Smriti Kataria, Vice President Marketing, Near, shares tips with marketers to win the heart of customers and talks about how they increase the revenue by ...

    Tinuiti, a Data-driven Digital Marketing Agency Names Hiram Cruz as New Associate Director

    Ameya Dusane Content Coordinator , MarTech Advisor

    Marketing Analytics

    2 mins read Nov 15, 2019

    Cruz will manage the agency’s pioneering Amazon-focused design services division and its rapidly-growing team of creative professionals as it continues to provide creative services.

    Why Isn’t My Event Data Making it Easier to Measure ROI?

    James Huddleston VP of Marketing , Certain

    Marketing Analytics

    4 mins read Nov 11, 2019

    Over the last decade, new technology has given event marketers deeper access to valuable insights. However, the challenge remains the same: proving ROI. This article looks at how event marketers can ...

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