Fluent, Inc. today welcomed Tamara Alesi to the executive team as senior vice president of media strategy
All the top news and views published in the week of February 11 to February 15, 2019, on MTA. Take a quick look into the week that was.
Data-driven marketing is only going to continue growing this year. We could even see spend get as high as $15 billion. As investments rise, Megan McKenna, VP of Marketing, Lotame shares trends that ...
Leading companies have been investing in their customer experience with the hopes of improving their customer satisfaction, engagement, and net revenue. 90% of senior-level marketers say improving and ...
Conversion rate optimization is the most crucial aspect a brand must take care to convert visitors into customers to achieve business profit and to enhance ROI.
In the pursuit of creating an exceptional customer experience, businesses are overwhelming their consumers with an excess of information that is virtually drowning them with the “burden of ...
Doug Ryan, President of RRD's Marketing Solutions and himself part of a legacy organization tells us about their journey with legacy technologies and the lessons they learned along the way.
The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another trade group, the Data & ...
You know you need a customer data platform (CDP) – but how on earth can you be sure you are picking the right one? CDPs are expensive, high-impact and a long-term investment. It is a daunting task ...
Top articles on Big Data, GDPR, Data Security, Predictive Analytics, Personalization, Data-Driven Marketing, Data Monetization, CDP and Business Intelligence
