Data Science

    Is Consumer Intelligence the New Winning Competitive Strategy for 2020? 

    Gary Walter CEO, Infutor

    Customer Data Management

    3 mins read Feb 20, 2020

    Infutor CEO Gary Walter shares consumer data intelligence insights that will shape the customer experience and data privacy landscape in 2020.

    Retina, a Customer Data Science Company Raises $5M in Funding

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Feb 05, 2020

    Using the latest innovations in machine learning and AI, Retina delivers the predicted lifetime value of your customers.

    Accenture Set to Acquire Clarity Insights, an AI-Powered Data Science Company

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Dec 18, 2019

    Expanded technical capabilities will help clients scale AI with a purpose that meets increasing cross-industry demands.

    2020 Planning: The Role Journey Attribution Plays and How Important It Is to Get It Right

    Linh Ho Co-founder & CMO, ConDati

    Performance & Attribution

    4 mins read Oct 10, 2019

    Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel ...

    Marketsmith Appoints Elizabeth Castillo as Director of Digital Experience

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Oct 02, 2019

    Castillo is known for creating the methodology called “The Experience of Things” (XoT), which blends deep user experience insights and brand strategy with actionable cross-channel marketing ...

    Nike Acquires Celect, a Retail Predictive Analytics and Demand Sensing Firm

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Aug 08, 2019

    Celect’s team will immediately be integrated into Nike’s Global Operations Team and its co-founders will continue as tenured professors at the Massachusetts Institute of Technology, consulting ...

    CleverTap Releases Recommendation Engine, Enables Contextual Recommendations in Minutes

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Mar 29, 2019

    New feature leverages proprietary data science models to provide actionable suggestions based on evolving consumption patterns

    Zaius Unveils Data Science Powered Marketing Assistant, Zam

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Mar 26, 2019

    Zam is an automated marketing assistant that translates the power and intelligence of data science into assists.

    Data Driven and AI Powered Marketing in 2019 and Beyond

    Daniel Raskin CMO, Kinetica

    Marketing Analytics

    3 mins read Feb 04, 2019

    In this article, Daniel Raskin, CMO of Kinetica, the insight engine for the Extreme Data Economy, discusses his predictions for how the world of marketing in 2019 will be shifting towards being ...

    Gartner’s Jan 2019 Magic Quadrant for Data Science and Machine Learning Names Databricks ‘Visionary’

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Marketing Analytics

    2 mins read Feb 01, 2019

    Databricks Improved its Position for Both Ability to Execute and Completeness of Vision; Company to Showcase its Unified Analytics Platform at Gartner Data & Analytics Summit

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