Data Privacy

    The Marketing and Privacy Clash - Can Both Work in Unison?

    Juliette Rizkallah CMO, SailPoint

    Data Governance

    4 mins read Mar 19, 2020

    Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. So, does this mean that we are facing ...

    How Can Marketers Benefit from a VPN

    Roman Daneghyan CMO, Renderforest

    Data Governance

    3 mins read Mar 17, 2020

    A lot of new marketers don't realize, but a VPN tool can be a great addition to their kit. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding ...

    Is Consumer Intelligence the New Winning Competitive Strategy for 2020? 

    Gary Walter CEO, Infutor

    Customer Data Management

    3 mins read Feb 20, 2020

    Infutor CEO Gary Walter shares consumer data intelligence insights that will shape the customer experience and data privacy landscape in 2020.

    The Three Marketing Trends You Need to Know in 2020

    Julie Van Ullen Managing Director, Rakuten Marketing

    Customer Experience

    4 mins read Feb 17, 2020

    The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, ...

    Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

    Vandita Grover Contributor, Ziff Davis B2B

    Data Governance

    5 mins read Feb 11, 2020

    On Safer Internet Day, we explore whether transparency and obtaining consent are enough for customer data privacy or will data dignity shape the digital future.

    2020 Resolutions for Marketers - Prioritize Privacy, Create a Single Customer View, and Practice Responsiveness

    Michele Szabocsik VP of Marketing, BlueConic

    Data Governance

    4 mins read Feb 03, 2020

    In 2020 marketing resolutions should focus on addressing privacy regulations, such as CCPA, creating a single view of the customer, and leveraging AI and ML to be more responsive to customer activity ...

    6 Fresh Customer Experience Hacks for 2020

    Chiradeep BasuMallick Contributor, Ziff Davis B2B

    Customer Experience

    5 mins read Jan 17, 2020

    In an omnichannel world, managing and improving customer experience (CX) can be a challenge. We share useful tips from six experts for 2020.

    Brexit 2020: What Are Marketers Doing to Prepare?

    Vandita Grover Contributor, Ziff Davis B2B

    Martech Skills

    10 mins read Jan 16, 2020

    Are marketers prepared for Brexit 2020? How will Brexit reshape marketing in the EU and UK and how will marketers deal with the transition? Let’s find out.

    CES 2020: Top 3 Takeaways for Marketers

    Merilyn Pereira Editor, Ziff Davis B2B

    IoT in Marketing

    5 mins read Jan 14, 2020

    CES 2020 was the event of the year with innovation in 5G, vehicle tech, AI and more. Here are our top 3 takeaways for marketers.

    What’s 1st Party Private Data Exchange and Why Should Marketers Care

    Sunish Kumar Founder, UTM

    Data Governance

    3 mins read Jan 10, 2020

    The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, says, Sunish Kumar,Founder, UTM.

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