Data Platform

    When You Should (and Shouldn't) Hire an In-House Statistician

    Chris Hubble CEO, Bastion db5

    Martech Skills

    4 mins read Mar 26, 2020

    In the marketing world, statisticians are the investigators we need to solve complex analytical questions. They provide businesses the insights they need to make data-driven decisions—but when is ...

    In Today’s Experience Economy Your Customer Data Solution is Critical

    Manish Sood Founder and CEO, Reltio

    Customer Data Management

    10 mins read Mar 11, 2020

    In this article, Reltio founder and CEO, Manish Sood, covers the two dominant solutions used to manage customer data: Master Data Management (MDM) and Customer Data Platforms (CDP and how each should ...

    Watch out CX Industry -- Omnichannel Personalization, Data and AI Are here

    Mike Gadsby Co-Founder and Chief Innovation Officer, O3 World

    Customer Experience

    4 mins read Feb 19, 2020

    Mike Gadsby, partner and chief innovation officer at O3 World discusses why customer experience will continue to be driven by hyper-personalized omnichannel experiences in 2020 and beyond.

    Why Marketers Need a Strong Data Foundation — and How They Can Build One

    Sav Khetan VP of Product, Tealium

    Customer Data Management

    2 mins read Feb 13, 2020

    Today enterprises are plagued by the massive amounts of customer data stuck in departmental and technological silos across the organization, which hinders their ability to build complete customer ...

    Avoiding Death by a Thousand Cuts: Analyze Your CX Data, Keep Your Customers

    Adam Waid VP of Global Customer Success, Salesloft

    Customer Data Management

    3 mins read Feb 07, 2020

    Why do customers leave? Sometimes it’s one big reason like excessive downtime or a data breach. Other times, they simply find a better product. But more often than not, it’s poor compounding ...

    2020 Resolutions for Marketers - Prioritize Privacy, Create a Single Customer View, and Practice Responsiveness

    Michele Szabocsik VP of Marketing, BlueConic

    Data Governance

    4 mins read Feb 03, 2020

    In 2020 marketing resolutions should focus on addressing privacy regulations, such as CCPA, creating a single view of the customer, and leveraging AI and ML to be more responsive to customer activity ...

    How to Leverage the Top 3 Data Analytics Trends of 2020

    Sam Melnick VP, Market Insights & Growth, Allocadia

    Marketing Analytics

    4 mins read Jan 16, 2020

    2020 will bring new data analytics trends that pose fundamental changes to the ways many marketers manage and leverage their data. With some groundwork, these trends can empower teams to make more ...

    What’s 1st Party Private Data Exchange and Why Should Marketers Care

    Sunish Kumar Founder, UTM

    Data Governance

    3 mins read Jan 10, 2020

    The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, says, Sunish Kumar,Founder, UTM.

    Revamping Marketing Strategies by Harnessing Sleeping Data 

    Vikram Shanbhag Acting Chief Executive Officer, Valid

    Customer Data Management

    4 mins read Dec 16, 2019

    Organizations are sitting on a treasure trove of data, yet many don't have the processes in place to use that data to its fullest potential. This is especially important for marketers who rely on data ...

     The Age of Data: Navigating the Talent Crunch

    Jared Rodecker VP, Advanced Analytic Solutions, RAPP

    Marketing Analytics

    3 mins read Dec 09, 2019

    Data lets marketers evolve their campaigns to fit feedback, but the industry doesn’t have the data scientists it needs. What’s the cause for the talent gap, and how can agencies attract data ...

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