Data Marketing

    Demandbase Introduces New Solutions to Enhance Its ABM Capabilities

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Account Based Marketing (ABM)

    2 mins read Mar 17, 2020

    Data Stream, Site Analytics, and Self-Service Targeting ensure campaigns reach the right accounts with the right content at the right time

    ADARA Unveils Covid-19 Resource Center for Travel Brands

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Mar 17, 2020

    ADARA's Travel Trends Tracker indicates that travel behaviors follow different patterns across leisure and business, family and solo, and domestic and international destinations.

    RRD Launches Retail Insights Solution To Simplify Data-driven Marketing

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    E-Commerce

    2 mins read Feb 12, 2020

    In-Store Insights maximizes the business potential of a store through a holistic set of services that combine strategy, execution, data science and research.

    Making ‘Real-Time’ Personalization Possible

    Gary Ballabio Director of Business Development, Cloudinary

    Customer Experience

    4 mins read Feb 11, 2020

    It’s just as critical to personalize the visual elements of marketing as the message served up with it. Since our brains are hardwired for images, personalizing the visual element of a message ...

    Snowflake, a Cloud Data Platform Raises $479M in Funding

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Data Management

    2 mins read Feb 11, 2020

    Snowflake is a cloud data platform shatters the barriers that have prevented organizations of all sizes from unleashing the true value from their data.

    RevTrax Introduces New Data Services to Simplify Privacy and Improve Personalization

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Feb 10, 2020

    RevTrax now offers its client partners the ability to leverage insights from billions of consumer engagement data points to determine ideal pricing and promotion.

    Neo4j 4.0 Unveiled; Custom-built For Intelligent Applications

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Feb 04, 2020

    Graph Market Leader Delivers the Definitive Foundation for Connected Data, Built for Unlimited Scale and Developer Flexibility.

    Push Technology Updates Diffusion, an API Management Platform; Simplifies Data Management

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Feb 04, 2020

    Simplifies and Streamlines Data Model Creation and Maintenance for Real-Time Applications

    Industry Veteran, Lital Asher-Dotan Appointed As the New Chief Growth Officer by Tamr

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Data Governance

    2 mins read Jan 24, 2020

    Lital joins Tamr from Panorama Education, a Boston-based education technology company where she was VP of marketing and achieved double-digit sales growth.

    Brightcove Introduces Brightcove Campaign For Video-Driven Marketing

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Interactive Marketing

    2 mins read Jan 16, 2020

    Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks.

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