Data Management

    When You Should (and Shouldn't) Hire an In-House Statistician

    Chris Hubble CEO, Bastion db5

    Martech Skills

    4 mins read Mar 26, 2020

    In the marketing world, statisticians are the investigators we need to solve complex analytical questions. They provide businesses the insights they need to make data-driven decisions—but when is ...

    The Barriers to Great Personalization

    Matthew Mobley Chief Technology Officer, Merkle

    Customer Experience

    4 mins read Mar 23, 2020

    In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the ...

    The Marketing and Privacy Clash - Can Both Work in Unison?

    Juliette Rizkallah CMO, SailPoint

    Data Governance

    4 mins read Mar 19, 2020

    Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. So, does this mean that we are facing ...

    How Can Marketers Benefit from a VPN

    Roman Daneghyan CMO, Renderforest

    Data Governance

    3 mins read Mar 17, 2020

    A lot of new marketers don't realize, but a VPN tool can be a great addition to their kit. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding ...

    Constantly Evolve Your Brand’s Digital Presence

    Kenneth Lewis CEO, OneGold and APMEX

    Digital Transformation

    4 mins read Mar 11, 2020

    With industries constantly evolving and costumer expectations always shifting, change is not just welcomed, but required. This article touches on the top five ways businesses should handle this ...

    How Advertisers Can Determine Whether a Company Is Truly AI-based

    Ido Raz Co-Founder and President, Bigabid

    AI in Marketing

    4 mins read Mar 09, 2020

    In this article, Ido Raz of Bigabid explores the ways that advertisers can determine if a company they are working with is really data-based, uses machine learning and/or AI.

    Multichannel vs. Omnichannel Marketing: Key Differences and Similarities

    Raj Roy Sr Manager for Editorial Content and Assets, Ziff Davis B2B

    Content Marketing

    15 mins read Mar 09, 2020

    In this article, we chalk out the key comparisons between multichannel and omnichannel marketing.

    The Three Marketing Trends You Need to Know in 2020

    Julie Van Ullen Managing Director, Rakuten Marketing

    Customer Experience

    4 mins read Feb 17, 2020

    The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, ...

    Why Marketers Need a Strong Data Foundation — and How They Can Build One

    Sav Khetan VP of Product, Tealium

    Customer Data Management

    2 mins read Feb 13, 2020

    Today enterprises are plagued by the massive amounts of customer data stuck in departmental and technological silos across the organization, which hinders their ability to build complete customer ...

    Avoiding Death by a Thousand Cuts: Analyze Your CX Data, Keep Your Customers

    Adam Waid VP of Global Customer Success, Salesloft

    Customer Data Management

    3 mins read Feb 07, 2020

    Why do customers leave? Sometimes it’s one big reason like excessive downtime or a data breach. Other times, they simply find a better product. But more often than not, it’s poor compounding ...

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