Paul Iaffaldano Chief Investment Officer , BIP Capital
Our growing access to staggering amounts of data, in fact, along with our evolving ability to parse and analyze that data, is enabling marketers to know more about consumer behavior, preferences, and ...
Greg Dolan Co-founder and CEO , Keen Decision Systems
This article by Greg Dolan explores the strategies and technologies that marketers should prioritize to ensure their data and decisions can bridge the marketing proof gap and demonstrate true ...
Chitra Iyer Editor in Chief , MarTech Advisor
Customer Data Management (CDM) is the processes of acquiring, analyzing, and organizing customer data. Learn more about its key components, best practices and technology platforms with examples.
Erik Matlick Founder and CEO , Bombora
Programmatic media buying has given rise to the bidstream, a dataset that could prove incredibly valuable for marketers looking for deeper insight into online audiences. While the bidstream brings ...
Merilyn Pereira Editor , Ziff Davis B2B
Oracle hosted OpenWorld 2019 from September 16 to September 19, 2019. Find out about the announcements, releases, and how you can benefit from them.
Ameya Dusane Content Coordinator , MarTech Advisor
As part of this update, new integrations will help drive personalization across all customer interactions.
Delia Hapenciuc Lentiq , Online Marketing Manager
Data science and predictive analytics can help your organization meet its marketing goals - if your data can be made more organized and accessible. This article will explore new innovations in data ...
Suchi Adhikari Associate Editor , Ziff Davis B2B
Elizabeth Clor, Vice President of Demand Generation at MicroStrategy, shares her marketing insights in a conversation with Ziff Davis B2B. Here are the highlights.
Vijay Chittoor Co-founder & CEO , Blueshift
What is the impact of CDI and CDAP on marketers? More effective solutions across customer experience use cases, writes Vijay Chittoor, Co-Founder and CEO of Blueshift.
Bijoy K B Head of Content Marketing , Lemnisk
Customer Data Platform or CDP is a new digital platform that’s generating a lot of buzz in the adtech and martech worlds. How does it match up against the age-old DMP? answers, Bijoy BK, Head of ...
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