Data Management Platform

    Tech-Driven Marketing: Four Capabilities Marketers Need Today

    Paul Iaffaldano Chief Investment Officer , BIP Capital

    Marketing Analytics

    4 mins read Oct 21, 2019

    Our growing access to staggering amounts of data, in fact, along with our evolving ability to parse and analyze that data, is enabling marketers to know more about consumer behavior, preferences, and ...

    Can Your Data Bridge the Marketing Proof Gap? 3 Ways to Know for Sure

    Greg Dolan Co-founder and CEO , Keen Decision Systems

    Marketing Analytics

    4 mins read Oct 17, 2019

    This article by Greg Dolan explores the strategies and technologies that marketers should prioritize to ensure their data and decisions can bridge the marketing proof gap and demonstrate true ...

    What is Customer Data Management (CDM)? Definition, Best Practices and Technology Platforms

    Chitra Iyer Editor in Chief , MarTech Advisor

    Customer Data Management

    15 mins read Oct 15, 2019

    Customer Data Management (CDM) is the processes of acquiring, analyzing, and organizing customer data. Learn more about its key components, best practices and technology platforms with examples.

    When Wading into the Bidstream, Beware the Currents

    Erik Matlick Founder and CEO , Bombora

    AdTech

    4 mins read Oct 03, 2019

    Programmatic media buying has given rise to the bidstream, a dataset that could prove incredibly valuable for marketers looking for deeper insight into online audiences. While the bidstream brings ...

    Oracle’s OpenWorld 2019: Announcements and Takeaways for Marketers

    Merilyn Pereira Editor , Ziff Davis B2B

    Cloud & Integration

    4 mins read Sep 23, 2019

    Oracle hosted OpenWorld 2019 from September 16 to September 19, 2019. Find out about the announcements, releases, and how you can benefit from them.

    Oracle Introduces CX Unity to Drive Contextual Experiences; Improves Advertising

    Ameya Dusane Content Coordinator , MarTech Advisor

    AdTech

    2 mins read Sep 19, 2019

    As part of this update, new integrations will help drive personalization across all customer interactions.

    How Data Lakes Support Data-Driven Marketing

    Delia Hapenciuc Lentiq , Online Marketing Manager

    Marketing Analytics

    4 mins read Sep 17, 2019

    Data science and predictive analytics can help your organization meet its marketing goals - if your data can be made more organized and accessible. This article will explore new innovations in data ...

    Unifying Data Silos—MicroStrategy’s Breakthrough Insights

    Suchi Adhikari Associate Editor , Ziff Davis B2B

    Marketing Analytics

    7 mins read Aug 26, 2019

    Elizabeth Clor, Vice President of Demand Generation at MicroStrategy, shares her marketing insights in a conversation with Ziff Davis B2B. Here are the highlights.

    How the CDP Categories Tackle Marketing Challenges

    Vijay Chittoor Co-founder & CEO , Blueshift

    Customer Data Management

    5 mins read Aug 13, 2019

    What is the impact of CDI and CDAP on marketers? More effective solutions across customer experience use cases, writes Vijay Chittoor, Co-Founder and CEO of Blueshift.

    The Key Differentiators between DMP and CDP

    Bijoy K B Head of Content Marketing , Lemnisk

    Customer Data Management

    3 mins read Aug 06, 2019

    Customer Data Platform or CDP is a new digital platform that’s generating a lot of buzz in the adtech and martech worlds. How does it match up against the age-old DMP? answers, Bijoy BK, Head of ...

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