Virtualitics Inc, announced a new release for its flagship product VIP – Virtualitics Immersive PlatformTM in order to support more use cases for a wide array of industries.
Knowing that same user has visited relevant stores in person is a bigger clue, then knowing about a user visits a lot of web pages writes, Praveen Sheethalnath.
Brandwatch disrupts the commonplace task of internal, marketing reporting with smart, automated visual decks that generate data of their own.
Yoli Chisholm, VP of Marketing at Sprinklr, shares three marketing trends which we are likely to see in the coming year.
Although digital transformation is becoming mainstream in enterprises, many businesses still tend to use outdated methods of data collection. Ashley McAlpin, the Director of Marketing at FormAssembly, ...
Global marketplaces are becoming the dominant force in online transactions, and yet they're still forced to retrofit measurement models designed for basic e-commerce sites. Kahuna CMO Jeff Nolan ...
Data protection laws continue to be at the forefront of advertising, and for telcos, privacy presents the greatest challenge for their ambition. Only with data strategies that cover ethics and ...
How far have CMOs come with adopting data-driven marketing strategies and technologies to support that approach? Stephanie Fried, Executive Vice President, Research, Analytics and Audience ...
Kabir Shahani, CEO at Amperity shares the two critical steps brands need to take to win in an increasingly data-driven marketplace.
Consumer insights powered by both qualitative and quantitative data constitute the next phase of the modern MarTech stack in today’s on-demand economy. Qualitative data is becoming more important as ...
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