Cx 2

    What Is Marketing Intelligence? Definition, Best Practices, Use Cases and Tools.

    Katie Robbert Co-founder and CEO, Trust Insights

    Marketing Analytics

    8 mins read Apr 22, 2020

    Marketing intelligence can be used to build an effective marketing strategy. Find out exactly what it is, its best practices, use cases, and tools.

    ActiveCampaign Announces Its Availability on Listing of the Shopify App Store

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Apr 09, 2020

    ActiveCampaign, the only Customer Experience Automation solution on the world’s leading commerce platform, announces 3000 joint customers and a new Shopify App Store listing with an average rating ...

    UJET Integrates with Salesforce Sales Cloud; Enables Sales Process Automation

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Sales Enablement

    2 mins read Apr 07, 2020

    UJET’s Sales Cloud integration empowers sales teams to automate processes, convert more leads, manage their existing customers and associated opportunities.

    Why Telecom Brands Are Taking a New Approach to Personalized Marketing

    Jake Weatherly CEO, SheerID

    Customer Experience

    6 mins read Apr 02, 2020

    For years, marketers have leaned on various forms of personalization to engage with customers. In this article, SheerID CEO, Jake Weatherly discusses a novel form of personalized marketing that ...

    Swimlane Introduces New Customer Experience Program

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Apr 02, 2020

    Swimlane’s SOAR solution was built to adapt to any team’s preferred processes and workflows, regardless of the complexity of an organization’s operations or how quickly they are ready to make ...

    Alyce Launches New Platform to Deliver Engaging and Trackable Gifting Experiences

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Apr 02, 2020

    Alyce Swag Select™ Eliminates Waste, Alleviates Costly Logistics Burden, and Delivers More Compelling Personal Swag Experiences to Prospects and Customers.

    ActiveCampaign Updates its Customer Experience Automation Platform; Automates Customer Interactions

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Apr 01, 2020

    The new functionality gives sales teams a holistic view of customer data, letting them automate repetitive sales processes without losing their personal touch.

    Getting Customer Experience Right with a Hybrid Approach

    Steven Petruk President Global Outsourcing, CGS

    Customer Experience

    4 mins read Mar 24, 2020

    While consumers have come to expect “always-on” customer service, CX wrought with technology challenges is bound to frustrate the relationship between a business and its audiences, says Steven ...

    How to Ace Brand Intimacy in 2020

    Vandita Grover Contributor, Ziff Davis B2B

    Customer Experience

    7 mins read Mar 24, 2020

    Brand intimacy contributes significantly to a company's success. How can you strengthen and leverage emotional bonds with your customers? Read ahead to find out.

    The Barriers to Great Personalization

    Matthew Mobley Chief Technology Officer, Merkle

    Customer Experience

    4 mins read Mar 23, 2020

    In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the ...

Load More Stories