Customer Service

    Why Telecom Brands Are Taking a New Approach to Personalized Marketing

    Jake Weatherly CEO, SheerID

    Customer Experience

    6 mins read Apr 02, 2020

    For years, marketers have leaned on various forms of personalization to engage with customers. In this article, SheerID CEO, Jake Weatherly discusses a novel form of personalized marketing that ...

    4 of the Best Predictive AI Tools to Improve Customer Experience

    Shane Barker Digital Strategist, Shane Barker Consulting

    AI in Marketing

    4 mins read Mar 30, 2020

    Predictive AI technology has evolved to a level where it can tell you future trends and even predict customer behavior. Read this post by Shane to discover four predictive AI tools that can help you ...

    10 Reasons Your Marketing Strategy Must Include WhatsApp Right Now

    Vandita Grover Contributor, Ziff Davis B2B

    Social Media Marketing

    5 mins read Mar 30, 2020

    Is WhatsApp marketing part of your strategy? Here are 10 reasons your 2020 marketing plan needs it.

    HubSpot Integrates with Jira to Improve Customer Service

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    CRM

    2 mins read Mar 27, 2020

    The HubSpot-built integration features a bi-directional sync that allows users to create, update, track, automate, and report on issues in Jira Software Cloud right inside of HubSpot’s Service Hub.

    Ada Raises $44M, Strengthens Its Customer Service Capabilities

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Mar 20, 2020

    Ada's applied AI uses machine learning to increase accuracy over time and strengthen the performance of all Ada customers' chatbots.

    Understanding the Evolution of Martech in 2020

    Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive

    Customer Experience

    4 mins read Mar 18, 2020

    With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service.

    Helpshift Names Abinash Tripathy as the CEO and Eric Vermillion as the President

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Feb 28, 2020

    Founder and former head of strategy, Abinash Tripathy, is stepping into the role of Chief Executive Officer and Eric Vermillion, former Chief Revenue Officer, will serve as President.

    Khoros Launches Khoros Bot, Improves Customer Experience

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    Customer Experience

    2 mins read Feb 28, 2020

    New solution will integrate with messaging channels and facilitate better care engagement.

    Intercom Introduces Resolution Bot; Enhances Customer Support

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Feb 27, 2020

    Resolution Bot delivers hyper-personalized responses based on customer demographics, is fluent in six new languages and automatically resolves one-third of common support questions. 

    Freshworks Acquires AnsweriQ; Enhances Its Customer Experience Platform

    Ameya Dusane Sr. Content Operations Associate, MarTech Advisor

    AI in Marketing

    2 mins read Feb 27, 2020

    AnsweriQ CEO Pradeep Rathinam Joins Freshworks as Chief Customer Officer to Maximize Customer Success.

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